Build-A-Bear Workshop^® creates ‘We Are … Marshall’
bear-sized T-shirt

 

Build-A-Bear Workshop^® has created an officially licensed “We Are … Marshall” bear-sized T-shirt, which can be purchased online or at the Build-A-Bear Workshop at the Charleston Town Center Mall. Build-A-Bear Workshop is the only global company that offers an interactive, make-your-own stuffed animal retail-entertainment experience.

 

“It’s very significant for Marshall University to have its brand associated with a well-known and well-respected specialty retail company such as Build-A-Bear Workshop,” said Kemmeth Rivers, director of marketing and branding at Marshall.

 

The T-shirts may be purchased individually online or in the store. Fully dressed bears wearing complete boy or girl Marshall outfits can be ordered online. 

 

The boy outfit includes a “We Are … Marshall” T-shirt, faded denim jeans, black canvas high tops and a red and blue backpack. The girl outfit includes a “We Are … Marshall” T-shirt, a rhinestone denim skirt, white mule Skechers^® shoes and a pink camera cell phone. The bears with fashions and accessories retail for about $40.

 

“Or, you can customize your own ‘We Are … Marshall’ bear by choosing from dozens of different accessories that they offer,” Rivers said.

 

“Marshall University has long been recognized for its courage and perseverance,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “We are proud to have worked closely with the university to create these teddy bear T-shirts with the motto that reflects the school’s determination and strength of character.”

 

Founded in St. Louis in 1997, Build-A-Bear Workshop currently operates more than 300 stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. The addition of franchise stores in Europe, Asia, Africa and Australia makes Build-A-Bear Workshop the leader in interactive retail. 

 

For more information, call 888 (560) BEAR (2327) or visit the company’s Web sites at www.buildabear.com and www.friends2bmade.com.