Long Range Plan/Goals of MUAA
MUAA Vision
Statement
The Marshall University Alumni Association is a catalyst to build
lifelong partnerships among Marshall, its students, alumni and friends
and to support the university's Mission.
MUAA Mission Statement
The Marshall University Alumni Association proudly serves the needs
of Marshall, its students, alumni and friends. The Association
serves Marshall by building loyalty, strengthening personal and
financial commitment and cultivating goodwill. The Association
serves students, alumni and friends by providing connections between
these constituents and Marshall, and by offering appropriate
activities and services.
MUAA Values Statement
Diversity - Integrity - Loyalty - Pride - Respect
These are the core values of the Marshall University Alumni
Association that are used as a framework in the development and
implementation of all activities and services, and in the promotion of
the association and its work with Marshall University, its students,
alumni and friends.
MUAA GOALS AND STRATEGIES
GOAL - Foster a lifelong partnership with Marshall University
through the development of programs and services.
Strategies:
-
Identify the needs and interests of students, alumni and friends for
meaningful services and programs.
-
Provide to alumni and friends programming that will encourage campus
visitation.
-
Develop and market programming that will interest and attract young
alumni.
-
Encourage current students to join a lifelong partnership with
Marshall University and the Marshall University Alumni Association.
-
Support the Marshall Club network to provide nationwide service and
foster alumni partnerships.
GOAL -Cultivate personal and financial commitment to
Marshall University.
Strategies:
-
Develop a plan to utilize Marshall Clubs in order to identify
inactive alumnae
and young alumni who have recently moved into their area for the
purpose of getting them more involved.
-
Organize a volunteer group to serve as Alumni Center hosts and to
help contact members to update records.
-
Develop a menu of special incentives to attract new alumni to join
the
MUAA.
-
Provide greater emphasis on attracting first year graduates to join
the
MUAA. Explore the feasibility of establishing an associate director
position to aid in recruiting young alumni to the association.
GOAL - Provide avenues of communication with alumni, students and
friends so that they will remain connected with Marshall.
Strategies:
-
Maintain accurate and regularly updated records and continue
database
improvements.
-
Ensure the use of appropriate web-based technology to communicate
with
alumni and provide connection with the university.
-
Maintain the highest quality possible in all communications
delivered
to the MUAA membership and public.
-
Develop a communications link with all departments of the university
to
ensure that relevant and timely information is provided to MUAA
constituencies.
GOAL - Be a visible and integral partner in the mission of
Marshall University.
Strategies:
-
Promote MUAA involvement on all appropriate boards and committees
throughout the university.
-
Collaborate with academic and administrative officers and other
campus
entities to assist in alumni outreach.
-
Ensure a greater level of partnership by involving the MUAA in the
development of goals, priorities, and programs of the University as
directed by the President and Board of Governors.
-
Identify, develop, and promote specific programs which will
enhance the association's image within the University and community
at large.
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