Utilizing E-business at Marshall University

Robert Walker


Marshall University



Utilizing E-business at Marshall University 2





The purpose of this paper is to determine what the administrative personnel of Marshall

University can do to implement e-business. This paper begins by defining e-business and its

uses in the business world as well as potential uses in higher education. The paper then describes what benefits can be realized by implementing e-business. The focus of the paper is then shifted to Marshall University and how it is currently using e-business. Finally, the potential obstacles

and possible strategies for further e-business implementation are discussed.


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Table of Contents

What is e-business                                                                                                                     6


E-business in the corporate community                                                                                       12


E-business in higher education                                                                                                                13


Why should higher education implement e-business?                                                                    16


We Are Marshall                                                                                                                      21


How Marshall University is currently utilizing e-business concepts …                                            21


E-business obstacles at Marshall University                                                                                29

Lack of e-business skills                                                                                                          29

Lack of manpower skilled in e-business                                                                          30

The need for security                                                                                                    31

Legal and cultural issues                                                                                                34


Research results                                                                                                                        37

Enterprise-wide e-business vision                                                                                               38

Strategic e-business teams                                                                                             39

Central leadership and coordination of e-business                                                            40

Change Management                                                                                                    41

E-business training                                                                                                                    43

Outsourcing and co-sourcing                                                                                          43

E-business vendors                                                                                                                    44

E-business review                                                                                                                     45

Discussion forum for e-business                                                                                     45


Recommendations                                                                                                                     46


Conclusion                                                                                                                                            47


References                                                                                                                                           49


Appendix A                                                                                                                              52