MASTER SYLLABUS – Fall 2003

 

Department and Course No:            Technology Management 620 (TM 620)

Title:                                                   Technology Planning

 

Credit:                                               3 Semester Hours

 

Location:                                          Room 5 Gullickson Hall, Huntington

                                                           

Dates & Times:            Mondays, 6:30 to 9:00 PM August 25 through December 8

 

Instructor:                                        Prof. Bernard Gillespie

Office:            Room 205B, Gullickson Hall

Telephone:            696-6007

E-mail:            gillespb@marshall.edu

Office Hours:            By appointment

 

Attendance Policy:            Attendance is required.  More than two absences – for any reason – will result in a one grade point reduction for the course.  If you must miss class due to work, travel, etc., notify the instructor prior to class.  Unexcused absences (with no prior notification) will count as two absences and will result in a grade reduction.  You must be present for examinations and the Major Team Project Final Report.  MAKE SURE THESE DATES ARE ON YOUR CALENDAR.  Students are responsible for material covered in class whether they are present or not.

 

Grading Policy:            Final Grade for the course will be calculated as follows:

                                                                                    Major Team Project            50%

                                                                                    Mid-term Exam        20%

Homework                        15%

                                                                                    Class Contribution            15%

                                                            Numerical and letter grades correspond            as follows:

                                                            100 £ A £ 90 < B £ 80 <C £ 70 < F

Course Objectives:

To understand and apply the

 

·        key questions and detailed steps and processes involved in strategic planning.

·        strategic thinking in management of technology and continuous evaluation of strengths, weaknesses, threats and opportunities faced by the organization.

·        life cycles of technology within technical organizations and the need for innovation and creativity within the organization.

·        management of interfaces among corporate, marketing, production, and technology strategies.

·        fundamentals, techniques and utility of technology forecasting for planning.

·        technical skills for technology evaluation and selection, including: statistical methods and probability, risk assessment methods, modeling/simulation, and other decision-making techniques.

 
Course Outline:

Introduction to Technology Planning                                SWOT Analysis

Internal and External Environmental Assessment            Strategy Formulation

Technological Assessment & Forecasting              Types of Strategies

Technology, R&D, and Finance                                              Strategy Implementation

Setting Mission, Goals, Objectives                             Modeling and Simulation

Statistical Methods and Probability                              Strategy Integration

Quantitative Trend Extrapolation                                     Modeling and Simulation

Assessing Competitive Technologies                         Technology within the Firm

 

Major Team Project:

Teams of 3 or more students (depending on enrollment) will identify, organize, execute, and report on a Major Team Project as described below:

 

Contact local organizations (business, not-for-profit, academic, or governmental) to find one that will allow your team to assist in developing a technology plan for the organization.  Working with the organization, apply the tools and techniques learned in the course to develop a technology plan for the organization.

 

Status reports (15 min.) on this effort will be required throughout the semester.    Final Team Written Report will be due in the next-to-last class and Formal Oral Presentation will be made at the last class.  Each team will present its final report to the class (max. time 40 min) and be prepared to answer questions (10 min).  Although some time is scheduled during class for the project, the scope of the project will very likely require team meetings outside of class time.

 

All team members will receive the same grade for the project.  This grade will be based as follows-

Quality of the finished plan

            - Heavily weighted by the likelihood the plan will be used

- Including writing and organization of the report                                70 %

Team organization and performance

- Including quality of oral presentation                                               30 %

 

Since Team organization and performance will be an element of the grade, record of team meetings should me recorded and submitted as an appendix to the final written report.

 

Mid-term Exam: 

The mid-term exam will be open-book.  Any written material (notes, books, stand-alone

 computers, calculators, etc.) may be used during the examination.  No networked computers

 will be allowed.  Because the exam will be open-book, students should anticipate that it will

require them to demonstrate an understanding and an ability to apply the materials.

 

Homework: 

During the semester, several problems will be assigned as homework.  Assignments are to be

completed and turned in by the due date shown on the syllabus or assigned by the instructor.

Late assignments will be accepted but a 10% penalty will be deducted for every week late.  If

you are going to be absent from any class, you must make arrangements to obtain and return

any homework.

 

Class Contribution: 

Class contribution includes attendance, preparedness, participation, and contributing

meaningful questions, experiences and examples to enhance the learning opportunities

of your classmates.

 

Required Texts:                   David, F. (2003). Strategic management concepts (9th Ed.). Upper Saddle River, NJ: Prentice Hall.

 

   Burgelman, R.A., Maidique, M.A., Wheelwright, S.C,(2001)

   Strategic management of technology and innovation (3nd Ed. ),

   Boston, MA, McGraw-Hill Irwin.

 

Recommended Texts:         Neufield, J.L. (1997) Learning business statistics with Microsoft

                                               Excel.  Upper Saddle River, NJ: Prentice Hall.

Or

                                               Equivalent text on statistical techniques

 

Recommended Reading List

General Technology              Howard, William G. & Guile, Bruce R. (Eds.) .(1992). Profiting from innovation.  New York: The Free Press.

 

Technology Forecasting        Porter et al. (1991).  Forecasting and management of technology.

   New York: John Wiley & Sons.

 

   Millett, S.M. and Honton, E.J. (1991).  A manager's guide to

   technology forecasting and strategy analysis methods.  Columbus,

   OH: Battelle Press.

 

Technology Management     Goodman, R. A., Lawless, M.W. (1994) Technology and strategy,

                                              conceptual models and diagnostics.  Oxford, U.K.: Oxford

   University Press.

                                                           

Steele, Lowell W. (1989).  Managing technology, the strategic view. 

  New York: McGraw-Hill.

 

  Betz, F. (1993).  Strategic technology management.

                                                  New York: McGraw-Hill.

 

Khalil, T. (2000).  Management of technology, the key to   

competitiveness and wealth creation. New York: McGraw-Hill

 

 

TM 620 Technology Planning

Fall 2002

 

Class

Date

 

Topics

Readings/

Assignments

Due by

Session 1

August 25

Introductions &                               

Course Administrative Information                (50 minutes)

Major Team Project Discussion                      (20 minutes)

Strategy Process

     Overview

     Stages

-          Formulation/ Implementation/ Evaluation

 

 

 

David

Chapters 1 & 2

Except Cohesion

Case

 

Session 2

September 8

 

Teams – Major Project Status Reports

 Strategy Process                

            - Mission Statement             

            - External Assessment

David

Chapters 3 & 4

Session 3

September 15

EFE for Technology Management Program (1 hour)

Strategy Process

             - Internal Assessment                     

            - Strategy Formulation/Selection

 

David

Chapters 5 & 6

Session 4

September 22

Team A & B  –  Major Project Status Report  (15 minutes)

IFE for Technology Management Program    (1 hour)

Team Project                                                  ( 1 hour )

 

Handout

Material

Session 5

September 29

Team C & D – Major Project Status Report    (15 minutes)

Strategy Process

Strategy Implementation

Team Project                                                    ( 1 hour )

 

David

Chapters 7,8,&9

 

Session 6

October 6

Integrating Technology with Strategic Planning

-                  The Technology/Strategy Interface

-                  Technology Maturation and Substitution

Take-home Mid-term Exam Distributed

Burgelman

pp 1-32

Optional: Steele Ch 1,8,9,10

G&L Ch 1

 

Session 7

October 13

 

Take-home Mid-term Examination due

Discussion – Mid-term Examination            (45 minutes)

Team Project                                               (90 minutes )

 

Session 8

October 20

 

Technology Planning

-                  Modeling & Simulation

                 (Guest Lecture – Prof. James Hooper)

 

Handout Material

Simulation Homework due     in two weeks

 

 

Class

Date

 

 

Topics

Readings/

Assignments

Due by

 

Session 9

October 27

 

 

Team A & B– Major Project Status Report     (15 minutes)

Technology Outside the Firm

Team Project                                                    ( 1 hour)

Burgelman pp 118-160

Optional:

Steele Ch 2

G&L Ch 5, 6

 

 

Session 10

November 3

 

 

 

Team C & D– Major Project Status Report     (15 minutes)

Technology Planning

-                  Technology Forecasting

-                  Statistical Tools

 

Simulation Homework

Due today

Handout Material

Regression Homework        due next week

 

 

 

Session 11

November10

 

 

 

Technology Inside the Firm

Team Project                                                    ( 1 hour)

Regression Homework due today

Burgelman pp 60-109

Optional:

Steele Ch 4,5

G&L Ch 8,9,10,12

 

Session 12

November 17

 

 

Selecting a Technology Strategy

Team Project                                                    ( 1 hour)

Burgelman pp 118-160

Optional:

Steele Ch 2

G&L Ch 5, 6

 

 

Session 13

November 24

 

 

 

All Teams – Major Project Status Report            (1 hour)

Selecting Programs and Managing Risk

 

Reading

Handouts

 

 

 

Session 14

December 1

 

Team Final Project Written Reports due

 

Selecting a Technology Strategy (continued)

 

Burgelman pp 430-492

Optional:

G&L Ch 2,3

 

 

Session 15

December 8

 

Teams – Major Project Final Report Presentations