TM610 MASTER SYLLABUS FALL 2004
TECHNOLOGY AND INNOVATION MANAGEMENT
Course: TM 610 3
credit hours
Day/Time: Wednesday
6:30 p.m. to 9:00 p.m.
Place: Hurricane High
School
Instructor: Peter
J. Dailey, BSEM, MS Tel:
304-696-6082 (O); Fax: 696-5454 email: dailey29@marshall.edu
COURSE DESCRIPTION
The course provides a comprehensive introduction to
technology and innovation management.
The focus is on the strategic management of the innovation process to
produce streams of marketable products and services. The course evaluates the key factors in a
corporation’s ability maintain a competitive advantage. These factors include organizational
flexibility, the ability to leverage corporation-wide technologies, recognize
and utilize core competencies of the organization.
The course also analyzes technology strategies of
large and small, high-tech and low-tech companies that have resulted in success
and failure.
The impact of the new virtual economy and competitive
pressures that are causing fundamental restructuring of organizations is also
examined. The
course uses case studies to enhance the students’ learning and ability to scope
and evaluate their technological environment.
PREREQUISITES: Full admission to TM Program, or
permission of the TM Program Director.
COURSE OBJECTIVES
1. Recognize
the principal drivers of technological change and the characteristics of technological
innovation.
2. Evaluate
the technological innovation processes and key factors in producing marketable
technologies embedded in products and services.
3. Analyze
technology management approaches in low-tech and hi-tech industries: linking
technology with business goals; acquiring, developing and allocating an
organization’s resources.
4. Examine the
strategy of effectively developing and exploiting the company’s core
competencies and capacity for technological innovation.
5. Utilize
research-anchored models to study the patterns of industrial innovation, and
influence of competitive dynamics in an industry, involving technology.
6. Review
the growing virtual economy and impact on present businesses.
7. Evaluate
the impact of subtle and radical technological change or discontinuities on an
organization and the role of technology management in the competitiveness of
companies.
COURSE CONDUCT AND EVALUATION
This course will be taught in a lecture and case study
discussion format with considerable student participation. Completion of reading assignments is
expected. Each student is also expected to be well prepared for the group
discussion of the case studies.
Class Discussion of Cases & Readings: 15%
Each student is expected to complete the reading
assignments and cases in preparation for class. Fifteen percent (15%) of the evaluation
will be based on the level of the student’s contribution to the class during
discussions.
Case Study Reports: 15%
Each student is required to submit a two page summary
that addresses the requirement for each case study. The summary is due on the
evening of the class discussion. Emailed copy is preferred; print a copy for
your use during the class discussion.
Class Attendance: 15%
Class attendance will be a significant factor in this
evaluation. Students will receive 1% credit for every class attended.
Test: 25%
An in-class 90 minute mid-term exam will be based on
material covered from sessions 1 through 7.
Term Paper: 30%
Due session 14. (grade weighting: 85% written paper; 15%
class presentation)
A paper of 8 to 12
written pages will be prepared that evaluates an organization, ideally where
the student is employed. In addition to
the written pages, the term paper should include a cover sheet, table of
contents, abstract, bibliography/references, and appendices. For full credit the term paper should address
clearly and fully address all the following points:
1.
How
has technological change affected a selected industry over the past two
decades. Discuss how change has affected
o
the
nature and growth of a company or organization in that industry
o
the
organizational structure and culture
o
the
technological complexity and quality of the products/services.
2.
How
have the organization’s core competencies been developed/acquired and utilized
in its products/services?
3.
How
well has the company managed innovation?
Give examples of innovations in products, services, management, and/or
production processes.
4.
Discuss
short-term and long-term threats of technological change to the organization
from inside and outside the industry.
5.
Develop
a management strategy to improve current areas of weakness and exploit
strengths to better position the products and/or services of the organization
to be competitive in the global marketplace.
The paper must exemplify graduate level research,
writing skills, and format. The recommended format is the Chicago
manual or a comparable style. Give
careful attention to source citation and bibliography.
The use of a word processor is expected. Reports and
paper should be submitted electronically to dailey29@marshall.edu. Every effort
will be made to provide a reply verifying receipt of papers and reports. Reports
will not be accepted beyond stated deadline.
Evaluation for the Term Papers will be based on the
following:
·
40%: Degree to which the requirements (6 points)
are addressed
·
30%: Quality, originality and completeness of
content
·
20%: presentation and readability
·
10%: writing format
Grading Policy
According to graduate school
grading policy, the following symbols are used.
A, excellent: 100% to 90%
B, good: 89% to 80%
C, passing: 79% to 70%
F, failing: 69% and below
The grade B represents the benchmark for the Graduate School.
It indicates that the student has demonstrated competency in the subject
matter of the course i.e. has fulfilled all course requirements on time, has a
clear grasp of the full range of course materials and concepts, and is able to
apply these materials and concepts in clear reasoned, well-organized and
grammatically correct responses, whether written or oral. Only students who
fully meet this standard and in addition, demonstrate exceptional comprehension
and application of the course subject matter, merit an A grade.
Definitions
Written page: A page written with a word processor
formatted with a 1.5 line spacing, 12 point type, and 1 inch margins.
Grammatically correct: Active sentences, subject/verb
agreement.
Well organized: Cover page, index, summary, body,
conclusions, and bibliography. The bibliography should conform to the Chicago
Manual of Style 14th ed. rev. (University of Chicago Press, 1993) or a similar
scientific style. See http://library.osu.edu/sites/guides/chicagogd.html
for consistent formatting and style.
TEXTBOOKS AND MATERIALS
Required: Strategic
Management of Technology and Innovation, 4th Ed., 2004,
Burgelman, R.A. et al, McGraw-Hill Irwin Publishing, ISBN: 0-07-253695-0
Recommended
further reading:
1.
Managing
Innovation and Entrepreneurship in Technology Based Firms, Martin, M.J.C.,
Wiley
2.
Prospering
in a Global Economy: Mastering a New Role Published by NAE
3.
Strategic
Technology Management, Frederick Betz, McGraw-Hill
4.
Technology
and American Society, Cross/Szotak, Prentice Hall
5.
Innovation
Management, Allan Afuah, Oxford
6.
Managing
Strategic Innovation and Change, Tushman/Anderson, Oxford
7.
Mastering
the Dynamics of Innovation, James M. Utterback
8.
The
Innovators Dilemma, Clayton M. Christensen
9.
Working
Knowledge, Davenport/Prusak, Harvard Business School Press
10.
Technology
Integration, Marco Iansiti, HBS
11.
Handbook
of Technology Management, Garard H. Gaynor
12.
Managing
the Dynamics of New Technology, by Noori, H., Prentice-Hall
13.
Technology
and Strategy By Goodman, R.A., et al Oxford Univ. Pub.
14.
Cross-Functional
Management of Technology: Cases By Aldridge, M.D., Swamidass, P.M.,Irwin.
15.
Technology
Management, Szakonyi, R., Auerbach Pub.
16.
Globalization,
Technology and Competition: The Fusion of Computers and Telecommunications in
the 1990’s By Bradley, Hausman, Nolan, Harvard Business School
17.
Managing
Innovation: Cases from the Services Industries, National Academy of Engineering
18.
Profiting
From Innovation, Ed. Howard, W.G. National Academy of Engineering
19.
Does
Technology
Drive History?: Dilemma of Technological Determinism, Smith, M.R.,
MIT Press
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