Utilizing E-business at Marshall University 1

Utilizing E-business at Marshall University

Robert Walker

Marshall University

Utilizing E-business at Marshall University 2

Abstract

The purpose of this paper is to determine what the administrative personnel of Marshall

University can do to implement e-business. This paper begins by defining e-business and its

uses in the business world as well as potential uses in higher education. The paper then describes what benefits can be realized by implementing e-business. The focus of the paper is then shifted to Marshall University and how it is currently using e-business. Finally, the potential obstacles

and possible strategies for further e-business implementation are discussed.

Utilizing E-business at Marshall University 3

Table of Contents

What is e-business 6

E-business in the corporate community 12

E-business in higher education 13

Why should higher education implement e-business? 16

We Are Marshall 21

How Marshall University is currently utilizing e-business concepts ... 21

E-business obstacles at Marshall University 29

Lack of e-business skills 29

Lack of manpower skilled in e-business 30

The need for security 31

Legal and cultural issues 34

Research results 37

Enterprise-wide e-business vision 38

Strategic e-business teams 39

Central leadership and coordination of e-business 40

Change Management 41

E-business training 43

Outsourcing and co-sourcing 43

E-business vendors 44

E-business review 45

Discussion forum for e-business 45

Recommendations 46

Conclusion 47

References 49

Appendix A 52