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Photo of  Lina Xiong
Lina Xiong Instructor Management, Marketing, & MIS
Work CH 334b
Work Phone: 304-696-2324

Academic Credentials:

Temple University – Ph.D. in Business Administration,  2013
University of Delaware – M.S. 2008
Jinan University – B.S. 2006

Professional Experience:

Marshall University- Present
Temple University, Philadelphia, PA – Instructor/Doctoral Assistant 2009-2013
The Carlyle, A Rosewood Hotel, New York City – Information System Assistant 2007
OCT Holding Company, Shenzhen, China – Project Assistant 2005

Courses Taught:

MGT 320 – Principles of Management
MKT 340 – Principles of Marketing
MKT 440 – Marking Management
MKT 465 – Sales Management

Office Hours:
1pm to 3pm, Monday; 10am to 11am and 1pm to 2 pm, Wednesday; 3pm to 5pm, Thursday.

Research interest:

My research concentration is on service management. Specifically, I seek to solve industry issues and challenges from both customers’ and employees’ perspectives in order to help service organizations achieve a competitive advantage. I have conducted substantial research examining customers’ attitudinal and behavioral reactions to various recent service industry practices, such as group-buying pricing strategies, online reviews, social media platforms, and loyalty programs. With a greater understanding of the value of employee perspectives as a means to promote a more impactful body of research, I started to incorporate my consumer behavior research into organizational behaviors, especially regarding the achievement of a balance between employee-delivered service promise and customer-perceived service experience. Drawing upon service management, organizational behavior, psychology, consumer behavior, etc., my dissertation specifically investigates how employees internalize brand values and develop commitment and extra-role citizenship behaviors in service organizations. You are welcome to view my research work on


Categories: Management Marketing and MIS
Updated 7 months ago. Return to top.