Daniel Kaufmann, assistant professor in the Department of Art and Design, was chosen to show his artwork in reGeneration2: Tomorrow’s Photographers Today, which will continue until Sept. 26 at the Musée de l’Elysée, a museum for photography in Lausanne, Switzerland.
Kaufmann’s work was selected from among 700 entries submitted by 120 of the world’s top photography schools. According to the Musée de l’Elysée’s website, the exhibition showcases 80 up-and-coming talents from 30 countries.
Kaufmann said his work in the exhibition is from his series House Home. The photographs in House Home are digitally constructed from photographs of his home, his friends’ homes and objects from many different home-furnishing stores. He said he does not photograph a room in its entirety, but rather in parts that he then uses to construct the images. When constructing the final images, he uses the same types of compositional and photographic techniques used in commercial photography, advertising and marketing. In the title of the work, House refers to physical construction of the rooms while Home refers to the human imprint on the room.
“The photographs in House Home are inspired by a fantasy of aspirational living in which ideas of home and a person’s lifestyle are constructed by purchasing slick, shiny and arguably unnecessary things,” Kaufmann said. “I see a person’s lifestyle as a … means of forging a sense of self and creating cultural symbols that resonate with personal identity.”Kaufmann said the exhibition will travel for the next five years throughout Europe and the United States with additional stops in China and South Africa. It is expected to make its United States debut at Art Basel Miami Beach in Miami, Fla.
This semester at Marshall, Kaufmann is teaching “Introduction to Photography,” “Introduction to Design” and “Advanced Studio Sequence Photography – The Staged Photography Constructed Image.”