There are two great reasons why studying anthropology should be considered by undergraduate and master’s students.

First, the material is intellectually exciting: anthropology students enthusiastically complete their course of study.

Second, anthropology prepares students for excellent jobs and opens doors to various career paths: the course of study provides global information and thinking skills critical to succeeding in the 21st century in business, research, teaching, advocacy, and public service.

What do employers want?

The Association Of American Colleges And Universities** contracted with Hart Research Associates to conduct a study to learn more about what employers want their employees to have in terms of education and skills.  From October 27 to November 17, 2009, Hart interviewed 302 employers whose organizations have at least 25 employees and report that 25% or more of their new hires hold either an associate’s degree from a two-year college or a bachelor’s degree from a four-year college. The found that employers want their employees to use a broader set of skills and have higher levels of learning and knowledge than in the past to meet the increasingly complex demands they will face in the workplace. Within this context, to the degree that employers’ emphasis on hiring will be affected by the economic downturn, the shift will be toward greater emphasis on hiring four-year college graduates. What kind of four-year education are they looking for?

Four-field anthropology is education for the social and economic world that we live in today.  A majority of employers believe that colleges should place greater emphasis on a variety of learning outcomes developed through an education in the liberal arts and sciences.  The learning outcomes include the following items as shown with the percentage of respondents reporting that they are essential elements.  These are basic learning outcomes to the Anthropology Program.

Knowledge of human cultures and the physical and natural world

  • Concepts and new developments in science and technology (70%)
  • The ability to understand the global context of situations and decisions (67%)
  • Global issues and developments and their implications for the future (65%)
  • The role of the United States in the world (57%)
  • Cultural diversity in America and other countries (57%)

Intellectual and practical skills

  • The ability to communicate effectively, orally and in writing (89%)
  • Critical thinking and analytical reasoning skills (81%)
  • The ability to analyze and solve complex problems (75%)
  • Teamwork skills and the ability to collaborate with others in diverse group settings (71%)
  • The ability to innovate and be creative (70%)
  • The ability to locate, organize, and evaluate information from multiple sources (68%)
  • The ability to work with numbers and understand statistics (63%)

Personal and social responsibility

  • The ability to connect choices and actions to ethical decisions (75%)
  • Civic knowledge, civic participation, and community engagement (52%)

Integrative learning

  • The ability to apply knowledge and skills to real-world settings through internships or other hands-on experiences (79%)

 

See how the Essential Learning Outcomes for the 21st Century compiled by the American Association of Colleges and Universities are basic to the Anthropology Program at Marshall University.

You may wonder about the so-called ranking of undergraduate majors (as seen in 2012 with an article in Forbes, for example).  Well, a friend (Dr. Jason Antrosio of Hartwick College) does well handling that issue at his fantastic blog “Living Anthropologically” with the post “Anthropology: Worst Major for Corporate Tool, Best Major to Change Your Life.”

 

Other Resources: Links to Learn More

See two recent Marshall Anthropology Alumni speak reflect on their experiences in the program and its value to them as they begin their careers.  Interested in archaeological fieldwork?  Watch a video about the MU Archaeological Field School.

To learn more about working with an anthropology degree, you can visit the career information page of the American Anthropological Association (AAA).  You might also like to see the Careers in Anthropology pages, the brochure What do Anthropologists Do?, or an overview of the value of an anthropology degree to business all of which have been prepared by the AAA.  In addition, the AAA has a very informative news site which pulls together announcements, discussion, and reports from the organization’s vast membership and beyond–just checkout AAA Anthropology News.  Our own MU Career Career Services offers a “What can I do with this Major” for Anthropology (and other fields).  For students interested, specifically, in a career focusing on the archaeological aspects of a four-field education in anthropology, check out the Society for American Archaeology‘s career information page.

The National Association for Practicing Anthropologists has also created a very useful guide that is tellingly titled Anthropologists at Work: Responses to Student Questions About Anthropology Careers. In addition, there are some interesting podcasts under Profiles in Practice available from practicing anthropologists on the AAA website.

Finally, you can have a look at an  Essay on Careers in Anthropology (with video clips) prepared by Gary Ferraro for Wadsworth Publishing.

For an up close look at fieldwork, you can check out a short (8 minute) film produced by the MIT Department of Anthropology which does a very good job of describing the conduct of ethnographic fieldwork.  As evidenced in the above links, ethnographic fieldwork is increasingly used by companies around the world to give them a better picture of, for example, how consumers use products in their everyday lives than would be available from something like survey data alone.

**See the full AACU report here.

 

Intel’s Sharp-Eyed Social Scientist is a Cultural Anthropologist

New York Times – Saturday, February 15, 2014 – Natasha Singer

Genevieve Bell, as a cultural anthropologist at Intel Labs, runs a team of about 100 researchers. The team studies how consumers interact with electronics and develops new technology experiences for them.  Speaking about the value of an anthropological approach, Diane Bryant, General Manager of Intel’s data center group had this to say about its relevance to the company and its future:

What [Bell] and her organization have done is to shift our mind-set.  It takes a very different skill set, a unique domain experience, to sense the market and identify the emerging signals and what is going to matter to the end user.

Check out the full story in the New York Times.

Genevieve Bell, as a cultural anthropologist at Intel Labs.

Photo Credit: Leah Nash