Marshall University fills two fundraising positions

Friday, October 21, 2011
Photos by Rick Haye/Marshall University

HUNTINGTON, W.Va. - Marshall University today announced that two fundraising positions have been filled, one in the Office of Development and the other in the Office of Planned Giving.

Dr. Ron Area, CEO of the Marshall University Foundation Inc., said Christine Anderson of Culloden, W.Va. (pictured right), is the new assistant vice president for development, and Beverly Crabtree of Jackson, Ohio (pictured left), is the new associate director for planned giving. Both started at Marshall Oct. 3.

"Both Chris and Bev are very talented women who have incredible development experience that will allow the advancement program to move to the next level," Area said. "We were very lucky to be able to attract them."

Anderson came to Marshall from the Clements Group, a 25-year-old, full-service institutional advancement consulting firm based out of Salt Lake City, Utah, and specializing in community colleges. As a senior vice president, she organized major gifts campaigns, serving more than 50 community and technical colleges in 16 states and helping colleges raise nearly $100 million.

Prior to joining the Clements Group, Anderson was director for development at Ashland (Ky.) Community College for nearly seven years. It was there that she implemented a comprehensive resource development program. During her tenure, the college established a foundation, conducted its first major gifts campaign and raised $2.2 million.

Area said Anderson will spend most of her time as a major gifts fundraiser and development officer. She also will have a supervisory role over scholarships, donor relations and the university fund. Anderson earned her Master of Arts in Journalism from Marshall in 1997.

Crabtree came to Marshall from the University of Rio Grande (Ohio), where she worked from 1984 to this past July. In different capacities in development during those 27 years, she participated in three capital campaigns that raised nearly $30 million.

Most recently, Crabtree was vice president for institutional advancement, directing and participating in institutional fundraising activities and encouraging alumni participation in such activities.

She was special assistant to the president from 1994 to 2005 and before that was director of planned giving for five years. In that position, Crabtree cultivated and secured a bequest of $1.67 million, which at the time of termination was the university's largest single gift.

According to Area, Crabtree will be working closely with Ed Zimmerman, director of planned giving, and continue to expand and cultivate the university's planned giving prospects. She is a 1981 graduate of Berea (Ky.) College, where she earned a bachelor of arts in English.

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