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Monday, July 25, 2011
Photos by Rick Haye/Marshall University
The report, titled “Words To Live By,” was developed by Access Inc. of Roanoke, a regional advertising agency owned by 1983 Marshall graduate Todd Marcum. The concept for the report was created by Arrowood.
“It’s nice to be recognized by our peers for the publication that we produce for our alumni and donors,” said Dr. Ron Area, CEO of the foundation. “And, it puts credibility and focus on what our core values are.”
Those core values are four words that are engraved in the granite in the rotunda floor medallion of the Foundation Hall – respect, diversity, pride and integrity. They were featured throughout the annual report.
“They represent what the foundation stands for,” Arrowood said. “It was just fitting to make everyone aware that those are the four words we try to live up to.”
The Western Virginia ADDY Awards is the first step in a three-tier national competition sponsored by The American Advertising Federation (AAF), a not-for-profit industry association. It is the only creative awards program administered by the advertising industry for the industry.
The Marshall Foundation also won an ADDY for its 2006-07 annual report. The ADDY Awards are the world’s largest advertising competition.
“It’s exciting to think our work is being acknowledged and creativity awarded,” Arrowood said. “It takes a lot of time and energy; it’s nice to be acknowledged. And Todd and his team are always so generous with their time and talent to assist us.”
Arrowood said one of the “unique features” of the annual report is having the medallion featured on each of the 32 pages as a constant reminder of the four “Words To Live By.” An actual medallion magnet can be found on the last page.
Arrowood said photographers Rick Haye from Marshall and Rick Lee from Charleston contributed outstanding photos to the publication. Dawn Stein gave creative direction, Source Four was the printer and Magnets USA produced a special magnetic accent for the project.
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