Media Management

Program Director: Professor Janet Dooley





Program Overview:
The Graduate Certificate in Media Management requires 15 hours of course credit. The Certificate serves students with or without a background in the field but with an interest in newspaper, magazine, television, radio, the internet or converged media, advertising or public relations.

Program Highlights:

  • Courses are packaged to target specific areas of development that will augment depth of knowledge or skills, help students remain competitive in the job market, advance their careers, or help them pursue personal enrichment.
  • Focuses on the administration of print media, (newspapers and magazines) broadcast facilities (radio and television) and many forms of converged media including media websites, blogs, and social media.
  • Students may complete a stand-alone certificate or incorporate it into their JMC master’s program or other master’s programs on campus.

Gainful Employment Program Disclosure:

  • Under the Code of Federal Regulations 668.6B, the following information is provided to prospective students seeking only the certificate (not simultaneously with a degree) to help them make informed decisions about this program, which does not lead to a degree. NOTE: Standard Occupational Classification (“SOC”) codes are issued by the Bureau of Labor Statistics of the U.S. Department of Labor. The SOC is linked to the occupational profile on O*NET, the nation’s primary source of occupational information.


Intended Occupation for Certificate Holders Standard Occupation Code
Editors 27-3041
Reporters and Correspondents 27-3022
Radio and Television Announcers 27-3011
Advertising and Promotions Managers 11-2011

Standard Time to Completion: 2-3 semesters.

Curriculum:  5 courses | 15 credits
Required Courses Credits
JMC 603—Media Management
JMC 604—Journalism and Mass Communications Law and Ethics
Choose three of the following:
JMC 510—Magazine Editorial Practice
JMC 533—Radio-Television Programming
JMC 536—International Communications
JMC 550—Contemporary Issues in Radio and Television
JMC 555—Women and Minorities in the Media
JMC 632—Public Broadcasting
JMC 612—History of Mass Communications
JMC 641—Web/Online Strategies for Mass Communications


Cost of books and supplies (estimate): $250

Certificate Application EssentialsHow to apply:

  • Prospective certificate-only students should apply for admission to Marshall University as a Certificate/Professional Development student and select the Media Management Certificate on the application form.
  • Applicants should follow the admissions process described in the Graduate Catalog, or at the Graduate Admissions website.
  • Students already enrolled in the Journalism master’s program who wish to earn the certificate simultaneously can apply easily by submitting a Secondary Program Request form:

Deadline for Application: December 1 (Spring semester); August 1 (Fall Semester); May 1 (Summer)