Integrated Strategic Communication Program Director: Professor Janet Dooley

Program Overview:
The Graduate Certificate in Integrated Strategic Communications requires 15 hours of course credit. The Certificate serves students with or without a background in the field but with an interest in newspaper, magazine, television, radio, the internet or converged media, advertising or public relations.

Program Highlights:

  • Courses are packaged to target specific areas of development that will augment depth of knowledge or skills, help students remain competitive in the job market, advance their careers, or help them pursue personal enrichment.
  • Focuses on the administration of print media, (newspapers and magazines) broadcast facilities (radio and television) and many forms of converged media including media websites, blogs, and social media.
  • Students may complete a stand-alone certificate or incorporate it into their JMC master’s program or other master’s programs on campus.

Gainful Employment Program Disclosure:

  • Under the Code of Federal Regulations 668.6B, the following information is provided to prospective students seeking only the certificate (not simultaneously with a degree) to help them make informed decisions about this program, which does not lead to a degree. NOTE: Standard Occupational Classification (“SOC”) codes are issued by the Bureau of Labor Statistics of the U.S. Department of Labor. The SOC is linked to the occupational profile on O*NET, the nation’s primary source of occupational information.
    Intended Occupation for Certificate Holders Standard Occupation Code
    Advertising and Promotions Managers 11-2011
    Editors 27-3041
    Reporters and Correspondents 27-3022
    Radio and Television Announcers 27-3011

    Standard Time to Completion: 2-3 semesters.

    Curriculum:  5 courses | 15 credits
    Required Courses Credits
    JMC 508—Strategic Communications Research
    JMC 515—Advertising Strategy OR JMC 538 – Public Relations Case Studies
    Choose three of the following:
    JMC 515—Advertising Strategy (if not taken as part of required six hours)
    JMC 525—Advertising Campaigns
    JMC 532—Corporate and Instructional Video
    JMC 537—Public Relations Writing
    JMC 538—Public Relations Case Studies (if not taken as part of required six hours)
    JMC 539—Public Relations Campaigns
    JMC 609—Seminar in Public Relations
    JMC 641—Web/Online Strategies for Mass Communications
Cost of books and supplies (estimate): $250
Certificate Application Essentials

How to apply:

  • Prospective certificate-only students should apply for admission to Marshall University as a Certificate/Professional Development student and select the Integrated Strategic Communication Certificate on the application form.

  • Applicants should follow the admissions process described in the Graduate Catalog, or at the Graduate Admissions website:

  • Students enrolled in any advanced degree program at Marshall University who wish to earn the certificate simultaneously can apply easily by submitting a Secondary Program Request form:

Deadline for Application: December 1 (Spring semester); August 1 (Fall Semester); May 1 (Summer)