Graduate Certificate in Integrated Strategic Communications
|Program Director: Professor Janet Dooley
The Graduate Certificate in Integrated Strategic Communications requires 15 hours of course credit. The Certificate serves students with or without a background in the field but with an interest in newspaper, magazine, television, radio, the internet or converged media, advertising or public relations.
- Courses are packaged to target specific areas of development that will augment depth of knowledge or skills, help students remain competitive in the job market, advance their careers, or help them pursue personal enrichment.
- Focuses on the administration of print media, (newspapers and magazines) broadcast facilities (radio and television) and many forms of converged media including media websites, blogs, and social media.
- Students may complete a stand-alone certificate or incorporate it into their JMC master’s program or other master’s programs on campus.
Gainful Employment Program Disclosure:
- Under the Code of Federal Regulations 668.6B, the following information is provided to prospective students seeking only the certificate (not simultaneously with a degree) to help them make informed decisions about this program, which does not lead to a degree. NOTE: Standard Occupational Classification (“SOC”) codes are issued by the Bureau of Labor Statistics of the U.S. Department of Labor. The SOC is linked to the occupational profile on O*NET, the nation’s primary source of occupational information.
Intended Occupation for Certificate Holders Standard Occupation Code Advertising and Promotions Managers 11-2011 Editors 27-3041 Reporters and Correspondents 27-3022 Radio and Television Announcers 27-3011
Standard Time to Completion: 2-3 semesters.
Curriculum: 5 courses | 15 credits Required Courses Credits JMC 508—Strategic Communications Research
JMC 515—Advertising Strategy OR JMC 538 – Public Relations Case Studies
Choose three of the following: JMC 515—Advertising Strategy (if not taken as part of required six hours)
JMC 525—Advertising Campaigns
JMC 532—Corporate and Instructional Video
JMC 537—Public Relations Writing
JMC 538—Public Relations Case Studies (if not taken as part of required six hours)
JMC 539—Public Relations Campaigns
JMC 609—Seminar in Public Relations
JMC 641—Web/Online Strategies for Mass Communications
How to apply:
Prospective certificate-only students should apply for admission to Marshall University as a Certificate/Professional Development student and select the Integrated Strategic Communication Certificate on the application form.
Applicants should follow the admissions process described in the Graduate Catalog, or at the Graduate Admissions website:
- Students enrolled in any advanced degree program at Marshall University who wish to earn the certificate simultaneously can apply easily by submitting a Secondary Program Request form:
Deadline for Application: December 1 (Spring semester); August 1 (Fall Semester); May 1 (Summer)