DRAFT
Marshall University Institute for Technology
Executive Summary
Marshall University Institute for Technology (MUIT) will become the leader in information technology (IT) education by laying the foundation for continued technological growth. MUIT will become an innovative organization that coordinates technical training within the University sector and between employers seeking IT professionals and university graduates and undergraduate who want challenging, successful careers.
As the knowledge-based economy in North America grows, the skills gap is rapidly increasing. The United States can expect a shortfall of 50,000 high-tech workers by 1999. As a bridge to this IT skills gap, MUIT intends to become a leading technology education and training institution.
The Marshall University Institute for Technology (MUIT) program will be needs driven. The unique delivery methodology and collaborative, "team building" approach provides students with superior team and problem-solving capability, combined with highly relevant technical skills. By utilizing our existing highly-trained technical staff as a coordinate training force, the MUIT partnership will benefit our employees, university and entire community. Training will be flexible in regards to timing and topic. Professional certification will be provided with many applications. Corporate and community partners will provide additional trainers and serve to assist in the focus of the curriculum.
Employee Benefit:
The faculty of the Marshall University Institute for Technology (MUIT) will be made up of existing technical staffs, academic faculty, and community corporate partners. MUIT will operate core Technology Training programs that coordinates key technology areas that currently exist at Marshall University, while continually increasing technical training opportunities throughout our campus and community. Current full-time staff and faculty will be able to increase their financial compensation to a maximum of 20% beyond their current state salary. Other faculty and staff members who currently hold adjunct faculty positions or staff members working in extra-help positions will be able acquire additional benefits (i.e. health) via this new Institute. Students participating the in MUIT will gain technical expertise by working with real world technologies and solutions. The faculty of MUIT will utilize students in on-going technological deployments. This will increase the overall technical repository of technical talent and human-resources.
University Benefit:
Marshall University will retain their key technical staff and provide a mechanism to train additional members
Community Benefit:
Objectives
Self-Paced Computer-Based Training.
Goals
Market & Business Opportunity
The financial highlights
MUIT - History and Present
MUIT business
MUIT Governance
Financial Position:
A. The sales
B. The profits
C. The total assets
D. The liabilities
E. The main financial ratios
MUIT Business Objectives
The Products and Services
1. Describe your products and services
2. How the product meets the market needs
A. What is the market demand
B. How your product fits the needs
C. Its main advantages
3. The product description and specifications
A. A general description
B. The main features
C. The main specifications
D. The operational method
4. The product costing
A. Direct labor
B. Materials
C. Sub contractors
D. Other
The Market Analysis
1. Define your market and market segmentation by:
A. Geographical market place
B. Customer type
C. Application type
2. Evaluate the market size and trends per market segment. Survey existing campus units that currently provide training or who need training. Interview local business for a need assesment.
3. Describe your main competitors including:
A. Who is the competitor or potential collaborator
B. How strong he is in the market
C. What is his market share
D. What are the distribution channels
4. Define the potential customer profile including:
A. Short description of the potential customers
B. Short description of his purchasing behavior
5. Describe the business environment and how it affects the market behavior
The Marketing Strategy and Plan
1. The marketing strategy and objectives
A. Profitability goals
B. The target market and segmentation
C. Sales targets
D. Market share targets
E. The product positioning
2. Describe your existing and planned marketing and sales activities including:
A. The marketing organizational structure
B. The sales and distribution channels
C. The main marketing and sales activities
3. Explain your pricing policy and establish your product sales price
4. Promotion and advertising
5. Strategic alliances
6. Addressing the competition
7. Describe the marketing organizational structure
8. Present your sales plan including: sales quantities, sales prices and revenues.
9. Present the marketing budget
The Research & Development Plan
1. A short description of the goal and objectives
2. A short description of the main plan
3. The major milestones and timetable
4. The risks and the contingency plan.
5. The R&D budget
Management & Organization
1. Present the key personnel and describe their:
A. Position
B. Experience
C. Education
2. Draw your organizational structure and describe the main sub-organization units such as: factories, departments, main production lines.
Facilities and Equipment
Describe your fixed assets investment plan. The plan should include:
A. The main equipment, plant and other investments required.
B. The cost, including the set up expenses
C. The purchasing period
The Financial Plan
1. The main issues to be presented in the financial highlights are:
A. Projected sales and revenue
B. Projected net profit
C. Projected cash flow
D. Break even analysis
E. Payback period
F. Main sensitivity analysis
G. Financial requirements
2. Present the preformed reports for the next five years:
A. Profit & Loss
B. Cash Flow
C. Balance Sheet
D. Operational Budget
3. Explain your financial assumptions.