Website Re-Design Planning Document (010702)

Contents

I.                 Statement of Need

a.      Current organization

b.     Proposed Organization

c.      Overseers

II.               Content Management

III.             Phases

IV.            Timeline

V.              Roles and responsibility

VI.            Sustainability/Evaluation

 

I. Statement of Need

            The Marshall University website in its current state is unmanageable and in need of a breath of new creative life. The number of root directories is over 300, creating an unintelligible mass of sites under the Marshall University homepage.[MAC1] 

 

Adobe Systems

 

The way in which information is passed from overseers to the web administrator is not efficient, as is the creation and assignment of overseer responsibilities. In addition, the existing graphic design of the site has not been updated for seen only minor improvements in over three years.[MAC2]  The re-design of the Marshall University website will not only be a visible change, but a complete change in how electronic content is published at Marshall.

Current Site Structure

            The existing site structure is a flat representation that is not conducive to an efficient flow of information. There are over 300 root level sites and growing. Root level sites are defined as sites that exist independent of their institutional hierarchy and reside within the main website directory. (Example: www.marshall.edu/example where “example” would be a root level site.)

Proposed Structure

The proposed structure [MAC3] would more resemble a pyramid, rather than a flat, broad cluster of sites.

 

Adobe Systems

 

The structure would be organized by academic department and administrative departments with exceptions as decided by the Electronic Publishing Oversight Committee (EPOC).

Web Overseers

[MAC4] Currently, to be a web overseer, a faculty or staff member of Marshall University must fill out a form that is to be signed by the dean or director of the academic planning division. The web overseers then have the ability to grant access to individuals within their file structureto add/remove users with editing permission from the site group, which does not have to be approved by the web administrator. Individuals are given access to their site on the Marshall University web server via FrontPage, network shares and FTP, but upon leaving the university, the web administrator is often times not informed. Under the proposed change of responsibilities, the site would reside under the authority of the academic group or planning unit, and web overseers appointed by the group/unit would have a greater level of responsibility in administering web editors and the sites they would be responsible for.

II. Content Management

There is a definite need for the management of content within the Marshall University website. The site exceeds 12 16 Gb [MAC5] in file size, including redundant usage of university approved logos and redundant information pages for a total of 3,000 unique web pages. By implementing a content management system, this problem would be solved. Also, a content management system would allow for a single access point to web content on the Marshall University website, allowing for implementation of university approved templates and reduced training time/materials.

John Savory (Web Administrator), Matt Christian (Director, Center for Instructional Technology), David Johnson (Executive Director of Distributed Education Technology), and Allen Taylor (Research and Implementation) are reviewing content management software to ease the management of the site[MAC6] . To qualify for further research, vendors must meet the following requirements: exist outside of the production server on a staging server; allow for customizing style of web pages and direct manipulation of production server content; allow integration with ADS; provide for several user access levels; create a workflow that would make web publishing more efficient; and be cost effective. We have eliminated Terradon Communications from the already short list of vendors. The biggest obstacle to overcome is based upon implementation within an institution of higher education as opposed to use in an enterprise environment. The other top vendors being considered are Microsoft, RedDot, and Omni Update. Before a purchase decision will be made, a full presentation will be delivered to EPOC, Dr. Jan Fox (VP of Information Technology and Chief Information Officer) and other appropriate committees before a final decision will be made.

III. Phases to Implementation

Here are the phases for the implementation of the website re-design:

 

1.               Server Preparation & Cluster Testing

2.               Content Management

3.               Re-organization of Content and Management

4.               Design of Templates

 

Server Preparation & Cluster Testing

      The first phase is directly dependent upon support from the Systems staff. The Systems Staff and John Savory have been working closely together since the middle of the fall 2001 semester on implementing the new server configuration. This phase requires testing of the various networking methods to support the server cluster. There are 3 options for operating the server cluster: Fail Over, Network Load Balancing, and Windows Clustering. The desired option is using the Windows 2000 Server Clustering, which is a built-in feature of Windows 2000 Server, but has never been implemented on a web server at Marshall University.

 

IV. Content Management

Phase 2 can be started without the Electronic Publishing Oversight Committee (EPOC), but EPOC wishes to review final choices for vendor. Again, the vendors will be presented to Dr. Fox as well.

V. Re-Organization of Content and Site Management

Phases 3 and 4 will need EPOC approval before final implementation. Phase 3 began prior to December 14th, 2001. John Savory has created a list of all current directories and web overseers/editors. A sub-committee from EPOC will examine the list to determine a better structure of the site, including recommendations for a long list of “outliers” (directories that we do not currently know where they belong). Another EPOC sub-committee will examine the “what should link to where” aspect of the site. The conclusion of Phase 3 will yield a true site map and a map of the site’s navigation. In addition, it will lead to the design of a new template for creating the top 2-3 layers of Marshall University’s pages and the institution supported pages. Matt Christian will submit a letter to department heads and college deans informing them of the policy change supported by EPOC regarding the control over web overseers and web editors. The deans and directors will be asked to submit a letter nominating or confirming the overseer for their circle of influence. Those nominated or confirmed will then be notified of what changes (if any) will impact them.

 

Design of Templates

For Phase 4, John Savory will submit to EPOC three potential site designs for EPOC to recommend for implementation. Each design will be tested for usability by a focus group comprised of students, faculty, and staff. Each design will be Section 508 compliant and optimize for the prior 2 browser releases as per ITC policy. Each design will also feature variants and style guides to provide a choice for web developers and allow for a controlled level of customization by the web editors. The variants will be encouraged for usage based upon the type of site being created (academic versus recruitment, etc.) After EPOC makes its recommendations, the new site will be uploaded to the new server cluster prior to the start of Fall Semester 2002.

Timeline

The slated launch of the re-designed Marshall University website is the start of the Fall Semester 2002 (August).

Here is the proposed timeline and list of delegated responsibilities.


 

 

TASK

RESPONSIBILITY

COMPLETION DATE

Server Preparation

CIT/Systems

March 2002

Content Management Software

CIT/EPOC/IT Strategic Planning Committee (?)

March 2002 (If bid will be required, otherwise February 2002)

Re-Organization of Existing Content

EPOC Sub-committee

April 2002

Site Management Issues

EPOC Sub-committee/Deans and Department Heads

April 2002

Template Design

CIT

May 2002

Focus Groups/Usability Testing

EPOC

June 2002

New Site Testing

EPOC & Testing Groups

July 2002

Web Publishing Training

CIT

July 2002

Site Upload/Re-Launch

CIT

August 2002

 

Sustainability & Evaluation

With the content management system in place, the website should be reviewed and evaluated every two years. EPOC will conduct focus groups and internal reviews to determine what, if any changes should be made to the organization or the graphic design of the site. With a content management solution, the site will be more sustainable than in its current state. Web overseers will be narrowed down, while adding the flexibility for the overseers to add editors as needed.

 


 [MAC1]Insert the graphic of existing hierarchy here.

 [MAC2]Please verify this for me…

 [MAC3]Insert new graphic here.

 [MAC4]John, tweak this text for me so that it reads better and check for me for accuracy. Feel free to add any more information you feel necessary.

 [MAC5]John, fill this in as necessary…I’m kind of BS-ing here…

 [MAC6]We need to set up a meeting for this with David and Allen.