DUKE CIGARETTE BOOKLETS OF CIVIL WAR GENERALS
Click on small image to view booklets in PDF.
In the 1870’s and early 1880’s paraphernalia concerning the U.S. Civil War appeared in huge numbers. Books, articles, art work, and other items
flooded the country. W. Duke and Sons was an innovative tobacco and
cigarette company that exploited the popularity of Civil War heroes
to promote their cigarettes. In the 1880’s, they produced fifty small
booklets about both Union and Confederate heroes that were included as
premiums in Duke cigarette packs. If customers collected 100 coupons included with the booklets,
they could redeem them for a souvenir album.
These booklets and albums are highly collectible today, and there are
collectors clubs across the nation. The rarest of the booklets is
that honoring U.S. Gen. Irvin McDowell, because some booklets were printed with the name as “J.
M. McDowell,” instead of “I. M. McDowell.”
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