The Parthenon

Movie benefits businesses
By: Jay Plyburn
Issue date: 4/14/06 Section: News


Besides bringing excitement to most of Huntington, "We Are Marshall" is helping sales at some businesses.

Not only are people buying shirts with the movie title on it, but students, residents and visitors are buying all kinds of Marshall gear to show their connection to the university and now to the movie.

Drew Price, general manager at Stadium Bookstore, said the movie has brought new faces into the store including one of the producers of "We Are Marshall."

"It's been good for business," he said. "There are a lot of people coming in asking for things specifically regarding the movie."

Mike Campbell, manager at the University Bookstore located in the Memorial Student Center, said the movie is also having a positive affect on its business.

"I think the movie has had an effect on our business and I think it will continue as the filming progresses," he said. "Especially once the movie is released. I think it will cause a lot of people to get interested in Marshall and its story."

Campbell said he and his employees sold store merchandise at the block party last weekend.

"We attended the block party as a vendor and what a tremendous turnout that was," he said. "We had a successful sales day that day as well."

Price said he is glad Warner Bros. is allowing Marshall to be involved in this film project even though it does not have to. He thinks it will help the accuracy of the movie.

"Warner Bros. has actually involved the university quite a bit and because the plane crash is factual history, they didn't have to consult Marshall at all to produce the film," Price said. "They've actually been in and talked to lots of different people at Marshall and taken interviews and done a lot of things to involve the people at the university to make sure the film is being produced in an acceptable fashion to them."

Price is sure the movie will be good by his standards and is more than satisfied with how producers have gone about things so far.

"I feel like they've done a very respectable job of making sure they've got everything right and not just producing it to be a good film," he said.

Price said, aside from having respect for all the people helping with the movie, he has a great deal of respect for the people the movie is about.

Having recently watched "Ashes to Glory," Price said the story itself gives him goosebumps.

"The dedication that everybody had before the crash, the dedication that everybody kept afterward and the dedication that I still feel like there is, through the athletic department and many others to keep this program alive is just amazing," he said. "You have to have a lot of respect for the people involved."

Campbell is excited about everything going on around campus concerning the movie and knows the celebrities will draw attention.

"It is extremely exciting to have celebrities on campus and to think that in a few months we're going to see places that we see everyday on the big screen," he said. "I know it's going to turn out well and to have two major actors in it that are well-known stars, I think it's going to get a lot of publicity."

He has high hopes for the film and said he is looking forward to the premiere at the Keith Albee Theatre.

"I just can't wait until the premiere downtown," he said. "That's going to be another outstanding event. We go from one exciting phase into another."