Marshall's Strategic Vision

STRATEGIC VISION

Strategic Vision Home
Planning Process
Planning Stages
University Creed
Mission
Vision
Areas
   - Intellectual Capital
   - Community & Service
   - Economic Development
   - Discovery & Innovation
Strategic Themes

strategic Signature Initiatives

Initiative: A comprehensive plan for revenue stabilization and enhancement

Potential strategies include but are not limited to the following ideas:

Optimize net tuition/fee revenues through enrollment management practices that maximize revenue yield (e.g., most favorable first-year class size, non-resident enrollment, and transfer student population; greater retention and 4-, 5- and 6-year graduation rates - establish specific numerical goals annually)
Develop an effective, integrative and comprehensive institutional marketing/enrollment management plan to promote Marshall University and its programs in viable regional and national markets where Marshall has opportunities to increase non-resident student enrollment (e.g., Virginia, Washington, D.C. metro area, Chicago metro area)
Increase enrollment/net income from e-learning courses and degree programs
Increase philanthropic giving to Marshall (major gifts and annual gifts) and growth in discretionary fund endowment
Increase extramural grant and contract funding, which partially offsets compensation and research operating costs
Identify and implement alternative funding strategies that avoid/reduce annual base funding liabilities
Increase royalty and equity income from intellectual property commercialization
Significantly increase annual discretionary revenues during each of the next seven years for reinvestment in priority initiatives and goals - establish specific numerical goals annually
Pursue greater state appropriations including peer equity funding and experience increment funding

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