Friday, August 05, 2011
Contact: Mallory Jarrell, Coordinator of Marketing and Branding, 304-696-3490

‘Go Green’ program gives Herd fans opportunity to encourage local retailers to carry Marshall gear

HUNTINGTON, W.Va. – Marshall University fans and supporters wanting to see more Thundering Herd merchandise in local stores can share that message with retailers thanks to a new “Go Green” program.

Through the “Go Green” program, fans will be able to take cards designed by the university to retailers that they would like to see carry more Marshall products. The cards ask that the retailers consider offering a greater selection of Marshall University-branded logo items.

“These cards let area businesses know that Marshall fans are shopping in their stores and they want to buy officially licensed Marshall gear,” said Mallory Jarrell, marketing and branding coordinator at Marshall. “We hope these show that it’s not just great to promote the Thundering Herd, but that it makes good business sense, too, because we know our fans are demanding more Marshall items.”

Fans are asked to distribute the cards to retailers that offer no or a limited selection of Marshall items. The cards will be included in the 2011 football season ticket packages and distributed at other university events. Fans also may download and print the cards at , the official web site for the program.

“Many times Herd fans are looking for their green and have a difficult time finding it among the other products that are offered,” Jarrell said. “The ‘Go Green’ program gives our fans an easy way to encourage their local store manager to give them more ways to show their support for Marshall. We really want to get more green out there!”

Proceeds from royalties generated by officially licensed products benefit Marshall programs and scholarship funds. The purchase of more Herd gear means more funds for these programs.

For more information, persons may contact Jarrell at 304-696-3490 or at .


Photos: Both sides of the card developed to assist Marshall fans in letting their retailers know they want to see more Marshall gear available.

For further information, contact:  Office of University Communications
Marshall University | 213 Old Main | Huntington, WV 25755-1090
Fax: (304) 696-3197