FOR IMMEDIATE RELEASE
Thursday, April 25, 2013
Contact: Dave Wellman, Director of Communications (304) 696-7153
Marshall students take third at district advertising competition
HUNTINGTON, W.Va. – A team of seven Marshall University advertising students once again demonstrated the strength of their program, taking third place in the 5th District competition at this year’s National Student Advertising Competition (NSAC), an event sponsored by the American Advertising Federation.
The competition took place Saturday, April 13, at the Dayton Grand Hotel in Dayton, Ohio.
Tyler Rice, a senior from Huntington, won Best Presenter, marking the second consecutive year a Marshall student has won that award.
Allyson Goodman, associate professor of advertising at Marshall, said the presenters prepared for the competition for a year, with the culmination of their efforts taking place in her JMC 425 course, Advertising Campaigns.
“Their task was to develop an ad campaign for Glidden’s Brilliance Collection, which is a brand of home improvement paints sold exclusively at Wal-Mart,” Goodman said. “This spring they developed a creative concept, produced a book to sell their pitch to Glidden, and prepared the presentation.”
The students who developed the project and attended the event were: Jessica Kesner, a senior from Petersburg, W.Va.; Briana Webb, a junior from Huntington; Jaimie Holmquist, a senior from Coral Springs, Fla.; Schuylar Reggi, a senior from Hurricane, W.Va.; Victoria Giuffrida, a junior from Huntington, and Rice. Blaire Lawrence, a senior from Mechanicsville, Va., worked on the project but was unable to attend the competition.