GRADUATE PROGRAM
School of Journalism & Mass Communications graduate courses 2006-2008:


JMC 500 | PHOTOJOURNALISM
A course in advanced techniques for newspaper and magazine photography, concentrating on the creation, design and use of photographic essays and picture stories.

JMC 502 | LAW OF MASS COMMUNICATION
Legal aspects of mass communication as they apply to the professional journalist.

JMC 504 | HISTORY OF AMERICAN JOURNALISM AND MASS COMMUNICATION
The development of the press in the United States, the contributions of American journalists, the rise of radio and television, and the relationship of communication developments to political, economic and social trends in America.

JMC 508 | ADVERTISING RESEARCH
Lectures, readings, and discussions relating to all media advertising. Students may select special areas of interest.

JMC 509 | PUBLIC RELATIONS RESEARCH METHODS
The course is designed to provide hands-on experience in collecting interpreting evaluating and reporting research valued in the field of public relations. Indluded: lectures, readings, discussions, and projects.

JMC 510 | MAGAZINE EDITORIAL PRACTICES
Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.

JMC 514 | REPORTING PUBLIC AFFAIRS
Instruction in reporting local, state and federal government; politics, finance and labor; social and environmental issues and other matters, with emphasis on background and interpretation. Course includes field trips and guest speakers.

JMC 515 | ADVERTISING STRATEGY AND EXECUTION
Analyzing advertising problems in a case-study approach, proposing a strategic solution, and implementing the strategy. Students must write and produce advertisements for a variety of media.

JMC 525 | ADVERTISING CAMPAIGNS
Students function as an advertising agency to plan, prepare, and present local and national advertising campaigns. Problems of the advertiser and the agency are considered.

JMC 528 | SUPERVISING OF SCHOOL PUBLICATIONS
A comprehensive study of advising and producing school publications, with emphasis on methods, for teachers of journalism.

JMC 530 | MAGAZINE ARTICLE WRITING
Fundamentals of researching and writing factual articles for popular magazines; techniques of selling articles to magazines.

JMC 532 | CORPORATE INSTRUCTIONAL VIDEO
Development of the use of video for communication and instruction in business, agencies, and education. Production and use of video units for specific objectives.

JMC 533 | RADIO-TELEVISION PROGRAMMING
Principles of programming, including audience analysis, production, purchase, and scheduling of various formats.

JMC 534 | ADVANCED VIDEO
Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming.

JMC 535 | RADIO-TELEVISION LAW AND REGULATION.
Development and current status of the legal structure of broadcasting in the United States.

JMC 536 | INTERNATIONAL COMMUNICATIONS
Development of various systems of mass communications and comparison with the United States.

JMC 537 | PUBLIC RELATIONS WRITING
Theory and practice of various writing challenges encountered by public relations practitioners. Some consideration of publications design.

JMC 538 | PUBLIC RELATIONS CASE STUDIES
Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphasis on public relations analysis and problem solving.

JMC 539 | PUBLIC RELATIONS CAMPAIGN MANAGEMENT
Applying the four-step public relations process to an organization’s program or campaign. Includes execution of public opinion research and development of original communication tools. Competitive agency model generally used.

JMC 540 | MASS COMMUNICATIONS ETHICS
Study of basic concepts underlying contemporary American mass communications operations and practices and how those concepts affect professional ethics in the field. Examination of ethical conflicts encountered and application of ethical principles then determining solutions.

JMC 545 | ADVERTISING IN MODERN SOCIETY
An examination of issues and problems affecting the advertising industry and a study of advertising’s impact on and responsibility to society.

JMC 550 | CONTEMPARY ISSUES IN RADIO AND TELEVISION
An examination of the current political, social, economic and legal issues affecting the decisionmaking process in the newsrooms and programming centers of the electronic media.

JMC 555 | WOMEN, MINORITIES AND THE MASS MEDIA
A seminar that explores the portrayals and participation of women and people of color in the massmedia.
194 Courses of Instruction Marshall University

JMC 560 | WEB STRATEGIES
Examination of web strategies in news and strategic communication contexts. Includes online media trends, content development, ethical issues and best practices.

JMC 561 | WEB DESIGN FOR MASS MEDIA
Creative and practical aspects of typography, design and interactivity of online communications for the mass media.

JMC 580-583 | SPECIAL TOPICS

JMC 585-588 | INDEPENDENT STUDY

JMC 590 | JOURNALISM AND MASS COMMUNICATIONS INTERNSHIP I
Supervised journalistic work with the professional media. Course is for students without substantial professional media experience. Arrangements must be made in advance with the school’s internship director.

JMC 591 | JOURNALISM AND MASS COMMUNICATIONS INTERNSHIP II
Supervised journalistic or mass communications work with professional media including newspapers, magazines, radio, television, advertising and public relations departments or agencies. Students must have completed a previous internship. (PR: Permission and JMC 590)

JMC 601 | THEORY OF MASS COMMUNICATION
Major theoretical concepts in mass communications are studied as a basis for understanding the communication process and the institutional impact of the mass media on the individual and on society. Required of all majors.

JMC 602 | MASS COMMUNICATION RESEARCH AND METHODOLOGY
Research techniques applied to problems of mass communication including computer applications, with emphasis on mastery gained by participation in specialized research projects. Required of all majors.

JMC 603 | MEDIA MANAGEMENT
An in-depth examination of the process and practice of media management.

JMC 606 | DEPTH REPORTING
Depth reporting of social and environmental activities and problems, with emphasis on thorough research and documentation. Articles will be submitted for publication.

JMC 609 | SEMINAR IN PUBLIC RELATIONS
Theoretical and practical aspects of public relations, with special projects and readings to provide skills and insights requisite to success in the profession. Seminar discussions and research projects.

JMC 612 | HISTORY OF MASS COMMUNICATION, SPECIALIZED STUDY
Analysis of mass media development in the United States and of current media problems, with emphasis on research.

JMC 630 | SEMINAR IN MEDIA CRITICISM
Intensive critical analysis of broadcasting programs and programming procedures from the sociocultural, literary, political and industry points of view.

JMC 632 | SEMINAR IN PUBLIC BROADCASTING
Examination and evaluation of the unique content, policies, and prospects of public broadcasting.

JMC 634 | ISSUES IN RADIO-TELEVISION
Problems in the broadcast field on varied subjects which concern the industry.

JMC 650-651 | SPECIAL TOPICS

JMC 681 | THESIS

JMC 685-688 | INDEPENDENT STUDY