COURSES CURRICULUM GUIDES | COURSE SITES JMC 101 | MEDIA LITERACY Examines structures and functions of mass media and provides a critical look at their effects on social concepts such as democracy and diversity. Includes print, electronic ournalism, advertising, and public relations. JMC 102 | INFORMATION GATHERING AND RESEARCH Information and research techniques used by media professionals, including academic, community and political sources. Course covers interviewing, formal research and computer-assissted informaation gathering. JMC 201 | NEWS WRITING I Techniques cross-media news writing designed to develop basic skills necessary for beginning eporters and public relations professionals through tin-class laboratory experience. JMC 221 | ADVERTISING AND CONTINUITY WRITING Introduction to advertising and broadcast copy writing. Includes strategy, script formats, persuasion, styles of writing, editing, and industry organization, structures and standards. Many writing assignments. JMC 231 | INTRO TO AUDIO PRODUCTION Fundamentals of audio production, including operation of audio equipment, microphone techniques, tape editing and audio production. Laboratory work at WMUL-FM is required. JMC 240 | BASIC BROADCAST NEWS Introduction and overview of electronic journalism. Emphasis on broadcast writing. Students will report for Newscenter 88 WMUL-FM. JMC 241 | GRAPHICS OF COMMUNICATION Creative and practical aspects of typography, layout and design of printed communication. JMC 245 | FUNDAMENTALS OF ADVERTISING Organization of mass media advertising departments and their relationships to advertising agencies and media representatives. An examination of the practices and problems of the three areas. JMC 272/273 | PRACTICE IN RADIO Staff responsibility on campus broadcast facilities, WMUL-FM. JMC 280-283 | SPECIAL TOPICS JMC 301 | NEWS REPORTING II Practice in gathering and writing news for campus media. Emphasis is placed on beat assignment reporting, interviewing techniques, and some specialized reporting. A laboratory class in which students write for the the university student newspaper, Parthenon, and its online edition, WMUL-FM, and MU Report. JMC 302 | ADVANCED EDITING & DESIGN Advanced course in copy editing, headline writing, and design for daily, community, and public relations newspapers. Laboratory instruction and experience on the printed and online issues of the university newspaper, The Parthenon. JMC 304 | IN-DEPTH REPORTING Study and practice of research methods and writing techniques for in-depth and computer assisted reporting on topical issues. JMC 305 | COPY EDITING Copy editing for newspapers, magazines and online, with emphasis on finding and correcting errors of fact, grammar, spelling, AP style; writing headlines; selecting and placing stories in publications. JMC 321 | SPORTSCASTING A hands-on course designed to develop announcing, interviewing and writing skills specifically as such skills relate to play-by-play techniques and practices. JMC 330 | FUNDAMENTALS OF PUBLIC RELATIONS Public relations practices and techniques used by business, educational, industrial, governmental, and social organizations. JMC 331 | RADIO-TELEVISION ANNOUNCING & NEWSCASTING Specialized training in the interpretive skills of announcing and newscasting. JMC 332 | INTRO TO VIDEO PRODUCTION Introduction to the fundamentals of video production, dealing with cameras, microphones, lighting, staging, field production, editing, post production. JMC 334 | ADVANCED AUDIO Advanced theory and practice in audio production, with equal emphasis on writing and performance techniques for the documentary, public affairs, feature, and/or dramatic program. Laboratory work at WMUL-FM is required. JMC 350 | TELEVISION REPORTING Students report, shoot, edit, write, produce, and anchor MU Report. a student-produced newscast. The class makes use of university broadcast facilities and West Virginia Public Television, as available. JMC 351 | ADVANCED TV REPORTING Students report, shoot, edit, write, produce, and anchor MU Report, a student-produced newscast on an advanced level. The class makes use of university broadcast facilities and West Virginia Public Television, as available. JMC 360 | DIGITAL IMAGING Methods of taking and editing stille and video digital images for print, broadcast, and online publications. JMC 372/373 | PRACTICE IN RADIO OR TELEVISION Staff responsibility on campus broadcast facilities WMUL-FM or WPBY-TV. JMC 383 | ADVERTISING DESIGN Principles and practices in layout and design of advertising for all media JMC 385 | ADVERTISING MEDIA PLANNING Planning and practice in allocating advertising budgets in the mass media to effectively reach the target audiences at the most reasonable cost. JMC 390 | MEDIA SALES & UNDERWRITING Introduction of business side of mass media with emphasis on sales in television and radio; consideration of competing media; differences between commercial and public broadcasting and the elements of underwriting. JMC 400/500 | PHOTOJOURNALISM II A course in advanced techniques for newspaper and magazine photography, concentrating on creation, design and use of photo essays and picture stories. JMC 402/502 | LAW OF COMMUNICATIONS A cross-media overview of the legal concepts important to the media professional with special focus on the roles, rights, and responsibilities of those individuals. JMC 404/504 | HISTORY OF AMERICAN JOURNALISM & MASS COMMUNICATIONS The development of the press in the United States, the contributions of American journalists, the rise of radio and television, and the relation of communications developments to political, economic and social trends in America. JMC 408/508 | ADVERTISING RESEARCH Lectures, readings, discussions and projects relating to research used in campaign preparation and syndicated media resources. Students may select areas of special interest. JMC 410/510 | MAGAZINE EDITORIAL PRACTICES Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures. JMC 414/514 | REPORTING PUBLIC AFFAIRS Advanced instruction in cross-media reporting local, state, and federal government; politics, finance, labor; social and environmental, with emphasis on background and interpretation. Course includes field trips and guest speakers JMC 420 | ELECTRONIC MEDIA MANAGEMENT Covers special circumstances faced by electronic media managers including programming, legal constraints, employment practices, technological developments, social pressures, impact of the Internet, and other concerns. (PR: JMC 301) JMC 425/525 | ADVERTISING CAMPAIGNS Students function as an advertising agency to plan, to prepare, and to present local and national advertising campaigns. Problems of the advertiser and the agency are considered. Capstone experience (PR: JMC 382, 383, 385) JMC 430/530 | MAGAZINE ARTICLE WRITING Fundamentals of researching and writing the popular, factual magazine article; techniques of selling articles to magazines (PR: Junior standing) JMC 432/532 | CORPORATE & INSTRUCTIONAL VIDEO Development of the use of video communication and instruction in business, agencies, and education. Production and utilization of video units for specific objectives. JMC 433/533 | RADIO & TELEVISION PROGRAMMING Principles of programming, including audience analysis, production, purchase, and scheduling of various formats. (PR: JMC 101) JMC 434/534 | ADVANCED VIDEO Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming. (PR: JMC 332) JMC 435/535 | RADIO-TELEVISION LAW & REGULATION Development and current status of the legal structure of broadcasting in the United States. (PR: JMC 101) JMC 436/536 | INTERNATIONAL MASS COMMUNICATIONS Development of various systems of mass communications and comparison with the United States. JMC 437/537 | PUBLIC RELATIONS WRITING Theory and practice of various writing challenges encountered by public relations practitioners. Some consideration of publications design. (PR: JMC 201, 241 and 330) JMC 438/538 | PUBLIC RELATIONS CASE STUDIES Examination of the handling of public relations problems and opportunities by business, educational, governmental, and social organizations, with particular emphasis on public relations analysis and problem solving. (PR: JMC 330) JMC 439/539 | PUBLIC RELATIONSHIP CAMPAIGN MANAGEMENT Applying the four-step public relations process to an organization's program or campaign. Includes execution of public opinion research and development of original communication tools. Competitive agency model generally used. Capstone experience (PR: JMC 437 and 438) JMC 440/540 | MASS COMMUNICATIONS ETHICS Study of basic concepts underlying contemporary American mass communications operations and practices and how those concepts affect professional ethics in the field. Examination of ethical conflicts encountered and application of ethical principles when determining solutions. Capstone experience (PR: Senior standing) JMC 445/545 | ADVERTISING IN MODERN SOCIETY An examination of current issues and problems affecting the advertising industry and a study of advertisingâs impact on and responsibility to society. (PR: Junior standing) JMC 450/550 | CONTEMPORARY ISSUES IN RADIO & TELEVISION An examination of the current political, social, economic and legal issues affecting the decision making process in the newsrooms and programming centers of the electronic media. (PR: Junior standing) JMC 455/555 | WOMEN, MINORITIES & THE MASS MEDIA A seminar that explores the portrayals and participation of women and people of color in the mass media. JMC 461/555 | WEB STRATEGIES Examination of web strategies in news and strategic communication contexts. Includes online media trends, content development, ethical issues and bes practices. (PR: Junior standing) JMC 462/555 | WEB DESIGN & MASS MEDIA Creative and practical aspects of typography, design and interactivity of online communications for the mass media. (PR: JMC 241 and 360) JMC 470 | PROFESSIONAL PRACTICUM Instruction to assist students in meeting career expectations. Short-term courses designed to bridge instructional programs and practices of professional journalism. Students may participate in supervised publications work in reporting, editing and advertising. (PR: JMC 301, 302, or permission of instructor) JMC 490/590 | JOURNALISM & MASS COMMUNICATIONS INTERNSHIP Supervised journalistic work with professional media including newspapers, magazines, radio, television, advertising, and public relations departments and agencies. Conferences with instructor for guidance and evaluation. Advance arangements must be made throught the JMC internship director. (PR: Permission of instructor) JMC 491/591 | JOURNALISM & MASS COMMUNICATIONS INTERNSHIP II Supervised journalistic work with professional media including newspapers, magazines, radio, television, advertising, and public relations departments and agencies. Students must have completed a previous internship. May not count in 38 hours for JMC major.