Selected Publications

Jennifer_MakDr. Jennifer Mak, PhD, CPRP
Professor & Director of Sport Administration
Director of Sport Management Lab

Mak, et al. (2016). Validation of the Olympic Games Attitude Scale (OGAS): Evidence from exploratory and confirmatory factor analyses. Measurement in Physical Education and Exercise Science, 20(2), 99-111.

Mak, et al. (2015). Examining the relationship between star player characteristics and brand equity in professional sport teams. Marketing Management Journal, 25(2), 88-106

Mak, et al. (2012). Factors influencing men’s basketball season ticket purchase. Kentucky Association of Health, Physical Education, Recreation and Dance, 49(2), 32-40.

Mak, et al. (2011). The five-factor consumer behavior model for intercollegiate football tickets consumption, Journal of Applied Marketing Theory, 2(2), 46-55.

Mak, et al. (2011). Leisure and recreation service quality of the Chinese YMCA of Hong Kong. Journal of Applied Marketing Theory, 2(1), 26-41

Mak, et al. (2011). A case study: Participation motives of strength and conditioning training for college students. Asian Journal of Physical Education and Recreation, 17(1), 58-64.

Mak, et al. (2011). Consumer satisfaction and service quality for a resort. Applied Research in Recreation Annual Journal, 1, 55-68.

Mak, et al.  (2010). Collegiate basketball season-ticket holders’ purchasing motivation and interests, Journal of Applied Marketing Theory, 1(2), 1-7.

Mak, et al. (2009). The relationships among gender, work experience, and leadership experience in transformational leadership. Midwestern Business & Economic Review, 43(1), 5-10.

Mak, et al. (2008). Examining sport management programs in the United States. Sports Management Review, 11(1), 71-91

Mak, et al.  (2008). Physical activity participation and perceived physical competence of children in Hong Kong, Journal of Bio-Education, 3(1), 31-34.

Mak, et al.  (2007). Sports spectator behavior for collegiate women’s basketball. Journal of Contemporary Athletics, 2(4), 357-368.

Mak, et al.  (2007). Factors that influence the academic performance of NCAA Division I athletes. The Sport Management and Related Topics (SMART) Journal, 4(1). 59-82

Mak, J. Y.  (2006). The impact of Title IX on athletics development in the United States. Journal of Physical Education and Recreation (Hong Kong), 12(1), 34-38.

Mak, et al. (2004). Using the Theory of Planned Behavior to predict leisure educators’ intentions to use instructional technology, Leisure/Loisir, 28(3/4), 307-328.

Mak, J. Y.  (2000). An overview of recreation and parks professional preparation program in higher education. Journal of Physical Education and Recreation (Hong Kong), 6(1), 30-38.

Mak, et al.  (1999). A statistical profile of doctoral students in recreation, park, tourism, and leisure studies in the United States. Schole, 14, 105-122.

Mak, J. Y.  (1998). Expectations of job responsibilities of recreation and sports managers. Journal of Physical Education and Recreation (Hong Kong), 4(2), 50-55.

Wanyong Choi[1]Wanyong Choi
Assistant Professor of Sport Management 
Phone: (304) 696-2937

Under Construction!