Marshall 20/20: university community considers long-range plans, effects of state funding


More than 50 representatives of Marshall’s administration, faculty, staff and students attended a long-term planning session Friday, Oct. 11, under the leadership of Rick Staisloff, a consultant who specializes in assisting colleges and universities to develop new “business models.”

President Stephen J. Kopp said this type of planning is necessary in view of fewer state and federal dollars being available in the foreseeable future.

“We must become more self-reliant and more self-sustained,” Kopp said. “We are ahead of the curve and with everyone’s input we are going to stay ahead.”

The day’s session included small-group consideration of some of the topics under discussion, among them what the “Marshall advantage” is, what a new business model for Marshall might look like and what additional information will be needed.  Of particular importance is the “value proposition,” which includes the job to be done (Marshall’s mission),  and the resources available to do that job.

Each small group reported to all present and the ideas were discussed.

The next steps in the process will include the following:

  • Definition of  Roles and Responsibilities
  • Construction of a Communication Plan
  • Evaluation of procedures by means of prototyping
  • Development of a shared future vision