Marshall 20/20 teams report summer progress

Marshall2020LogoThe Marshall 20/20 strategic planning process continues. The following updates are intended to bring the university community up to speed on this initiative.


Budget Work Group

Following a summer break, the Budget Work Group will reconvene in the coming weeks to review the framework for a proposed institutional budget model—a revised system of budgeting and planning that will better support long-range planning and decision-making.

An improved budget model also will:

  • Help the university more effectively align its resources with its academic priorities;
  • Promote revenue generation through entrepreneurial behavior in all departments; and
  • Address the challenges of ongoing reductions in state funding.

Since it began meeting last year, the Budget Work Group has discussed the need for more consistent cost control and budgetary accountability at all levels. A revised budget model also will help address these issues through greater transparency and a common understanding of the budgetary implications of decisions made at all levels.


Academic Portfolio Review

This portion of the Marshall 20/20 process has several elements.

Degree Program Niche Statements and Academic Affairs Planning Recommendations

The goal of this component is to prepare recommendations for degree program enhancement and development.

In March, academic departments and schools submitted niche statements for each degree program. Over the summer, the provost and deans met to review and discuss the niche statements.

The deans were asked to submit planning documents that identify three priorities in each of two areas:

  • Current degree program development or restructuring
  • New degree program development

The provost and deans held a series of meetings this month for in-depth review of these planning documents and to establish provisional priorities in those two areas.

The priorities are being finalized and the Office of Academic Affairs will present its recommendations to the university’s administration next week.

Advising System Review

A retreat for professional advisers and deans was held in June. Based on recommendations from the retreat and with input from the deans, enhancements are being made to support the professional advising system. These enhancements include providing additional training in DegreeWorks, as a degree-audit and course scheduling tool. Additional training is being provided in the Education Advisory Board’s Student Success Collaborative tool, as a tool to help students and advisors analyze student interests and readiness for selecting an academic degree program and major.

The advising system review will continue this fall and will include an retreat for faculty and college advisers.

Student Recruitment Plan Review and Revision

The Office of Recruitment has developed a student recruitment plan. The plan is updated annually and is currently under review to ensure it reflects best practices and innovative approaches to a variety of recruitment goals, strategies and tactics, including use of social media.


Services Portfolio Review

The Services Portfolio Review part of the Marshall 20/20 process continued over the summer with intense work by the Rapid Response Teams.

The teams met weekly all summer to:

  • Identify opportunities across the university for improving services, saving money and/or increasing the university’s revenue streams;
  • Quickly analyze those opportunities; and
  • Develop and prioritize recommendations

The teams were charged with finding a total of $7-10 million in cost savings/revenue enhancements, with a focus on addressing some of the “pain points” and structural issues that prevent delivering top-notch services to students, faculty and staff.

Each team submitted its draft recommendations to the Services Portfolio Review Steering Team on Aug. 5. The initial phase of the Services Portfolio Review will wrap up on Sept. 1, when the Steering Team presents its recommendations to the university’s administration.

For more information and a list of FAQs, including examples of some of the measures being considered, visit the Marshall 20/20 website at