Marshall Health officials have announced that University Eye Surgeons is now practicing under the name Marshall Eye Surgeons.
This change comes as a result of rebranding efforts that began in 2013 when University Physicians & Surgeons Inc. launched the marketing name Marshall Health as a means to reaffirm its affiliation as the faculty practice plan of the Joan C. Edwards School of Medicine.
Most of its departments followed suit shortly thereafter, rebranding themselves as Marshall Health-affiliated practices.
“As we welcome new physicians and expand the scope of our practice, we recognize the added value in closely identifying ourselves with our parent brand,” said R. Mark Hatfield, O.D., M.D., FACS, professor and administrative chair of the Department of Ophthalmology at the Joan C. Edwards School of Medicine. “It is important that both patients and referring physicians know that we are part of the Marshall Health network of providers and offer the full range of benefits associated with being part of an academic medical center.”
The practice was started by the late Dr. Michael A. Krasnow in 1994 as University Eye Associates and maintained that name until 2001, when it changed its name to University Eye Surgeons.
Physicians in the practice include Charles D. Francis, M.D.; Russell L. Fry II, M.D.; Belinda D. Russell, O.D.; and Vishal Verma, M.D. Additionally, Marshall Eye Surgeons expects to add a glaucoma specialist and an ophthalmic plastic & reconstructive surgeon later this year.