Marshall’s marketing partner TWG Plus will be on campus tomorrow, Thursday, Jan. 28, to conduct focus groups with a number of constituent groups, including students, faculty, staff, alumni and community members.
The firm’s representatives will be soliciting feedback about preliminary creative concepts they have developed based on market research done over the past year or so. The creative concepts that come out of this exercise will be used in a long-term, universitywide marketing and image campaign.
Invitations to participate in the focus groups have gone out to some members of the university community. Those who did not receive an invitation but would like to attend one of the focus groups should contact firstname.lastname@example.org for details.