Marshall University Foundation unveils 21st century brand makeover

HUNTINGTON, W.Va. – The Marshall University Foundation, Inc., building on the branding opportunities presented by the opening this year of its new facility on the Huntington campus, has adopted a new logo, Foundation CEO Dr. Ron Area announced today.

The logo, along with style and branding guidelines, was developed by ChannelNet, a company founded in 1985 by Marshall University graduate Paula Tompkins. Tompkins is a member of the Marshall University Foundation Board of Directors.

“This year has been one of new horizons for the foundation,” Area said. “Our new facility and our new brand reflect these advancements and a continued commitment to the support the foundation is able to develop for the university. We deeply appreciate the work that Paula Tompkins and her ChannelNet team have so graciously provided our organization.”

The new foundation logo was designed with emphasis on respect, diversity, integrity and pride. It calls to mind both academic and financial institutions. The integrated “M” featured in the column logo-mark connects these references to Marshall and the foundation.

“As an active member of the foundation board, I saw an opportunity to lend my company’s expertise in digital marketing to bring a new level of consistency and quality to the foundation, alumni association and foundation hall branding,” Tompkins said. “I am extremely pleased with the results and believe that our new modernized logo and brands standards will better represent the quality of our organizations in a 21st century web enabled world.”

The Marshall University Foundation Hall, Home of the Erickson Alumni Center, opened in February 2010. The 33,220-square-foot building is located at 519 John Marshall Dr.