According to the 2010 study “Reused Login Credentials” by security firm Trusteer, 73 percent of Web users take their online banking password and use it at other Web sites. This twelve-month study surveyed over 4 million people and almost half of them utilize the same password and user name at online banking sites and other sites. Does it mean that people are generally careless or ignorant about protecting their financial and personal information? Cormac Herley from Microsoft Research in his article “So Long, And No Thanks for the Externalities: The Rational Rejection of Security Advice by Users”, argues that people fail to follow security guidelines because there is a cost involved, in the form of user effort. He says it is quite rational for users to ignore security advice because the losses appear small compared to the effort involved in keeping up with strong password practices. The average person is faced with plentiful password-protected websites. At some point, users’ time cost outweighs the danger of a theoretical hacker. Predictably, people find it more efficient using same passwords over and over again. Luckily, diligent and concerned users can choose from a wide variety of tools to help manage the surplus of passwords. We encourage folks to consider using a password manager and one such product is LastPass©. This FREE LastPass© password manager not only captures passwords from sites you are using but also allows you to make strong passwords easily. Your sensitive data is encrypted locally on your computer prior to being uploaded so even LastPass© cannot get access to it. From publisher: “LastPass is the last password you will ever need. It allows you to: Create strong passwords, knowing you only have to remember one. LastPass has addons for: Internet Explorer, Firefox, Safari (for Mac), Google Chrome, and works with other browsers with Bookmarklets (e.g. Opera). LastPass uses Host Proof Hosting techniques to synchronize your passwords all while LastPass never has access to your sensitive data. LastPass offers a premium upgrade as well for mobile access on iPhone, BlackBerry, Windows Mobile, Google Android, and Symbian phones.” LastPass continues to receive positive reviews by the technical media such as PCWorld Best Products series, PCMagazine Best Password Manager list. LastPass empowers you to keep your passwords strong without much time and effort. No need to memorize long passwords or write down your passwords on a sticky note again.