{"id":67,"date":"2013-06-28T20:46:44","date_gmt":"2013-06-28T20:46:44","guid":{"rendered":"http:\/\/www.marshall.edu\/jmc_new\/?page_id=67"},"modified":"2022-02-16T18:16:25","modified_gmt":"2022-02-16T23:16:25","slug":"undergraduate-courses","status":"publish","type":"page","link":"https:\/\/www.marshall.edu\/jmc\/undergraduate-courses\/","title":{"rendered":"Undergraduate Courses"},"content":{"rendered":"
\n \n

\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span> - General Education Course <\/p>\n

\n
JMC\u00a0100\u00a0Fund Jrn Writing & Edit<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Preparatory course to develop writing and editing skills specifically as related to professional journalism and mass communication. Required if score is less than 77 on School-administered language-skills test. Not counted toward graduation.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0101\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span>\u00a0Media Literacy<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

This course equips students with the critical skills needed to navigate, analyze and engage with various forms of media.<\/p>

Attributes: <\/strong> Core II Humanities<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0102\u00a0Media Toolbox<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction to media writing, creative and critical thinking, information literacy, data management, computer search tools, social media and interviewing for mass communications professionals.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0103\u00a0Language Use for Media<\/strong><\/span>1 Credit hour <\/strong><\/span>\u00a0\u00a0<\/div>

Review of English grammar and usage; preparation for taking SOJMC standard language exam.<\/p>

Grade Mode:<\/strong> Credit\/No Credit Grade Only<\/div>\n<\/div><\/div><\/div>
JMC\u00a0222\u00a0Introduction to Media Studies<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

This course provides students with an overview of fundamental approaches, theories and perspectives essential to successfully complete a minor in media studies.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0231\u00a0Intro to Audio Production<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Fundamentals of audio production, including operation of audio equipment, microphone techniques, digital editing and audio production. Laboratory work at WMUL-FM is required.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0235\u00a0Intro to Sports Journalism<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction to Sports Journalism involves applying the core principles of journalism (honesty, accuracy, clarity, fairness, accountability) to covering any sports related activity.<\/p>

Pre-req: <\/strong>JMC\u00a0101<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0241\u00a0Media Design<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Design principles; conceive, create and evaluate executions for print, websites, mobile applications, information-based and ad-based graphics.<\/p>

Attributes: <\/strong> Digital Humanities<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0242\u00a0Esports Broadcasting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

This course provides a comprehensive introduction to the world of esports broadcasting, focusing on the skills, tools, and techniques required to produce professional-quality esports content.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0245\u00a0Intro to Strategic Comm<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

An examination of theories, practices and techniques of strategic communications used by agencies and organizations.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0260\u00a0Digital Imaging for JMC<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Methods of taking and editing still and video digital images for print, broadcast and digital publication.<\/p>

Attributes: <\/strong> Digital Humanities<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0265\u00a0Introduction to Podcasting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students will learn the basics of narrative podcasting, including the history of audio storytelling, branding and listener engagement, production and distribution, script writing, interviewing and editing.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0272\u00a0Practice in Radio<\/strong><\/span>1 Credit hour <\/strong><\/span>\u00a0\u00a0<\/div>

Staff responsibility on campus broadcast facility, WMUL-FM. (PR: Permission of instructor and the satisfactory completion of one year of service on WMUL.)<\/p>

Attributes: <\/strong> Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0273\u00a0Practice in Radio<\/strong><\/span>1 Credit hour <\/strong><\/span>\u00a0\u00a0<\/div>

Staff responsibility on campus broadcast facility, WMUL-FM. (PR: Permission of instructor and the satisfactory completion of one year of service on WMUL.)<\/p>

Attributes: <\/strong> No Textbook Required, Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0280\u00a0Special Topics<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0300\u00a0Reporting and News Writing<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Techniques of cross media news writing designed to develop basic skills necessary for beginning reporters and public relations professionals through in-class laboratory experience.<\/p>

Pre-req: <\/strong>JMC\u00a0101<\/span> with a minimum grade of C and JMC\u00a0102<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0301\u00a0Beat Reporting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Practice in gathering and writing news. Emphasis placed on beat assignment reporting, interviewing techniques, and specialized reporting. A laboratory class in which students write for student media.<\/p>

Pre-req: <\/strong>JMC\u00a0300<\/span> with a minimum grade of C.<\/p>

Attributes: <\/strong> Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0302\u00a0Advanced Editing & Design<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Advanced course in copy editing, headline writing and design for daily, community and public relations newspapers\/newsletters. Laboratory instruction in the printed and online issues of the university newspaper.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0303\u00a0Sports News Reporting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

In-depth news reporting on the sports beat, breaking news and analysis.<\/p>

Pre-req: <\/strong>JMC\u00a0300<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0305\u00a0Copy Editing<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Copy editing for newspapers, magazines and online, with emphasis on finding and correcting errors of fact, grammar, spelling. AP style; writing headlines; selecting and placing stories in publications.<\/p>

Pre-req: <\/strong>JMC\u00a0300<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0321\u00a0Sportscasting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

A "hands-on" course designed to develop announcing, interviewing and writing skills\nspecifically as such skills relate to play-by-play techniques and practices.<\/p>

Pre-req: <\/strong>JMC\u00a0101<\/span> with a minimum grade of C and JMC\u00a0231<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0330\u00a0AD & PR Principles and Ethics<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

An examination of advertising and public relations theories and practices used by organizations across all sectors of society. Special emphasis on the role of ethics in advertising and public relations.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0331\u00a0Radio-TV Announ & Newscasting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Specialized training in the interpretive skills of announcing and newscasting.<\/p>

Pre-req: <\/strong>JMC\u00a0101<\/span>.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0332\u00a0Intro to Video Production<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction to the fundamentals of video production, dealing with cameras, microphones, lighting, staging, field Production, editing, post production.<\/p>

Pre-req: <\/strong>JMC\u00a0101<\/span> with a minimum grade of C and JMC\u00a0260<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0340\u00a0Basic Broadcast News<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction and overview of electronic journalism. Emphasis on broadcast writing. Students will report for Newscenter 88 WMUL-FM.<\/p>

Pre-req: <\/strong>JMC\u00a0102<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0342\u00a0Esports Shoutcasting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Explores esports shoutcasting, including live commentary, storytelling techniques, production skills, and industry professionalism. Emphasizes practical experience with tools such as OBS while preparing students for careers in esports broadcasting.<\/p>

Pre-req: <\/strong>JMC\u00a0242<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0345\u00a0Mass Comm Law and Ethics<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

A cross-media overview combining study of legal concepts important to the media practitioner, ethical conflicts encountered, and application of legal precedents and ethical principles.<\/p>

Pre-req: <\/strong>JMC\u00a0300<\/span> with a minimum grade of C or JMC\u00a0340<\/span> with a minimum grade of C or JMC\u00a0380<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0361\u00a0Digital Presence<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Digital strategies in news and strategic communication contexts including digital presence and content development; ethical issues and best practices.<\/p>

Attributes: <\/strong> Digital Humanities, No Textbook Required<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0365\u00a0Advanced Podcasting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students learn advanced podcasting techniques, music and sound effects, audio mixing, mastering, and multi-track production techniques and explore legal issues such as intellectual property and copyrights permissions.<\/p>

Pre-req: <\/strong>JMC\u00a0231<\/span> with a minimum grade of C and JMC\u00a0265<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0372\u00a0Practice in Radio or TV<\/strong><\/span>1-2 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Staff responsibility on campus broadcast facilities. (PR: Permission of instructor)<\/p>

Attributes: <\/strong> Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0373\u00a0Practice in Radio or TV<\/strong><\/span>1-2 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Staff responsibility on campus broadcast facilities. (PR: Permission of instructor)<\/p>

Attributes: <\/strong> Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0380\u00a0AD & PR and Continuity Writing<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Crafting of multimedia content for advertising-public relations and broadcast continuity with attention to communications strategy development, script formats and writing styles for traditional, digital and social media.<\/p>

Pre-req: <\/strong>JMC\u00a0330<\/span> with a minimum grade of C or MKT\u00a0340<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0383\u00a0Content Creation<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Concept-driven media design with an emphasis on digital media.<\/p>

Pre-req: <\/strong>JMC\u00a0241<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0390\u00a0Media Sales & Underwriting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction to business side of mass media with emphasis on sales in television and radio; consideration of competing media; differences between commercial and public broadcasting; and the elements of underwriting.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0400\u00a0Digital Imaging II<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Advanced methods of taking and editing still and video images for print broadcast, and online publications.<\/p>

Pre-req: <\/strong>JMC\u00a0260<\/span> with a minimum grade of D or ART\u00a0315<\/span> with a minimum grade of D.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0402\u00a0Law of Mass Communication<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

A cross-media overview of the legal concepts important to the media professional with special focus on the roles, rights and responsibilities of those individuals.<\/p>

Attributes: <\/strong> No Textbook Required<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0404\u00a0Hist Am JRN & Mass Comm<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

The development of mass communication in the United States, including journalism, broadcasting, public relations and advertising, and the relation of media history to political, economic and social trends in America.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0406\u00a0Creative Branding<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Creative direction in developing the personality, reputation, appearance and character of a great brand consistent in all aspects.<\/p>

Pre-req: <\/strong>JMC\u00a0241<\/span> with a minimum grade of C or MKT\u00a0340<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0408\u00a0Research Analytics<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction to methods and tools used to monitor, inform and evaluate advertising & public relations decisions including applications of research methods, data analysis and social and digital media analytics.<\/p>

Pre-req: <\/strong>JMC\u00a0330<\/span> with a minimum grade of C or MKT\u00a0340<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0410\u00a0Magazine Editorial Prac<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures.<\/p>

Pre-req: <\/strong>JRN 241 or JMC\u00a0241<\/span>.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0414\u00a0Reporting Public Affairs<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Advanced instruction involving in-depth cross media reporting on operations of government, nonprofit organizations and some social issues. Special emphasis on understanding and explaining their public statements, budgets and finances.<\/p>

Pre-req: <\/strong>JMC\u00a0301<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0415\u00a0Advertising Strategy<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students will analyze advertising problems, propose strategic solutions, create messages and present strategies to a client. Students will write, design and produce advertising for a variety of media.<\/p>

Pre-req: <\/strong>JMC\u00a0380<\/span> with a minimum grade of C and JMC\u00a0383<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0420\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span>\u00a0Electronic Media Mgt<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Covers special circumstances faced by electronic media managers including programming, audience development, legal constraints, employment practices, technological developments, social pressures and other concerns.<\/p>

Attributes: <\/strong> Capstone Course<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0424\u00a0Media Strategy<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Introduction to research and planning for advertising & public relations message distribution including audience analysis, media analytics and evaluation metrics for paid, owned and earned traditional, digital and social media.<\/p>

Pre-req: <\/strong>JMC\u00a0330<\/span> with a minimum grade of C or MKT\u00a0340<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0430\u00a0Magazine Article Writing<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Fundamentals of researching and writing the popular, factual magazine article; techniques of selling articles to magazines.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0431\u00a0Collective 37<\/strong><\/span>1-3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Collective 37, Marshall University\u2019s student-run communications agency, provides the opportunity to apply skills learned in other courses to complete work for clients. Course open to all majors. Permission only.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0432\u00a0AD-PR Video Production<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students will create and produce various informational, promotional, and training video for companies and organizations. Students will learn to make and critique AD-PR videos that inform, persuade, and entertain. PR: JMC\u00a0260<\/span><\/p>

Pre-req: <\/strong>JMC\u00a0260<\/span>.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0434\u00a0Advanced Video<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Development of the elements necessary for the production of detailed video projects. Students study the creation and production of public affairs, educational and creative video programming.<\/p>

Pre-req: <\/strong>JMC\u00a0332<\/span>.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0436\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span>\u00a0International Mass Comm<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Development of various systems of mass communications and comparison with the United States.<\/p>

Attributes: <\/strong> International<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0437\u00a0Public Relations Planning<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Public relations planning, writing, and pitching of strategies and tactics to clients.<\/p>

Pre-req: <\/strong>JMC\u00a0241<\/span> with a minimum grade of C and JMC\u00a0330<\/span> with a minimum grade of C and (JMC\u00a0300<\/span> with a minimum grade of C or JMC\u00a0380<\/span> with a minimum grade of C).<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0438\u00a0Public Relations Case Studies<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Analysis of public relations problems, issues and crises experienced by business, non-profit, government, education, and healthcare organizations, with particular emphasis on ethical problem solving and crisis elimination.<\/p>

Pre-req: <\/strong>JMC\u00a0330<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0439\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span>\u00a0AD & PR Campaign Management<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students function as an AD & PR agency that researches, plans, implements and evaluates advertising and public relations campaigns for clients.<\/p>

Pre-req: <\/strong>JMC\u00a0241<\/span> with a minimum grade of C and (JMC\u00a0330<\/span> with a minimum grade of C or MKT\u00a0340<\/span> with a minimum grade of C) and (JMC\u00a0300<\/span> with a minimum grade of C or JMC\u00a0380<\/span> with a minimum grade of C) and (JMC\u00a0415<\/span> with a minimum grade of C or JMC\u00a0424<\/span> with a minimum grade of C or JMC\u00a0437<\/span> with a minimum grade of C).<\/p>

Attributes: <\/strong> Capstone Course, Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0450\u00a0Contemp Issues Radio-TV<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

An examination of the current political, social, economic and legal issues affecting the decision making process in the newsrooms and programming centers of the electronic media. (PR: jr standing)<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0451\u00a0Television Reporting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students report, shoot, edit, write, produce and anchor MU Report, a student-produced newscast. The class makes use of the university's television studio.<\/p>

Pre-req: <\/strong>JMC\u00a0301<\/span> (may be taken concurrently).<\/p>

Concurrent PR:<\/strong> JMC\u00a0301<\/span><\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0452\u00a0Advanced TV Reporting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students report, shoot, edit, write, produce and anchor MU Report, a student-produced newscast, on an advanced level. The class makes use of the university's television studio.<\/p>

Pre-req: <\/strong>JMC\u00a0451<\/span>.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0455\u00a0Race Gender & Mass Media<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

A seminar that explores the portrayals and participation of women and people of color in the mass media.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0458\u00a0Emerging Media for Journalists<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students will demonstrate uses of emerging media for journalistic purposes, focusing on social networks and conversational media with associated digital media tools and platforms.<\/p>

Pre-req: <\/strong>JMC\u00a0301<\/span> with a minimum grade of C or JMC\u00a0303<\/span> with a minimum grade of C.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0462\u00a0Web Design for Mass Media<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Creative and practical aspects of typography, design and interactivity of online communications for the mass media.<\/p>

Pre-req: <\/strong>JMC\u00a0241<\/span>.<\/p>

Attributes: <\/strong> Digital Humanities<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0465\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span>\u00a0Multimedia Reporting<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

An advanced laboratory reporting class in which students, in teams and individually, produce multimedia stories including audio, video, still photos, text and graphics for publication. (Capstone)<\/p>

Pre-req: <\/strong>JMC\u00a0260<\/span> with a minimum grade of C and JMC\u00a0301<\/span> with a minimum grade of C.<\/p>

Attributes: <\/strong> Capstone Course<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0468\u00a0Environmental Mass Comm<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Identifying, analyzing and discussing issues that challenge environmental communications, strategizing the creation of comprehensible environmental messages, and examining philosophies that underpin environmental communications.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0470\u00a0Professional Practicum<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Instruction to assist students in meeting career expectations. Short-term courses designed to bridge instructional programs and practices of professional journalism. Students may participate in supervised publications work in reporting, editing and advertising.<\/p>

Attributes: <\/strong> No Textbook Required, Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0475\u00a0\"Bison\n<\/span><\/fo:external-graphic>\n<\/span>\u00a0Documentary Journalism<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Students will view, critique and evaluate the genres of nonfiction storytelling. Students will produce an original 15-minute video to be screened to the public.<\/p>

Pre-req: <\/strong>(JMC\u00a0260<\/span> with a minimum grade of C or JMC 360 with a minimum grade of C) and (JMC 201 with a minimum grade of C or JMC 221 with a minimum grade of C or JMC\u00a0300<\/span> with a minimum grade of C or JMC\u00a0380<\/span> with a minimum grade of C) and (JMC\u00a0260<\/span> with a minimum grade of C or JMC 360 with a minimum grade of C or JMC\u00a0332<\/span> with a minimum grade of C or JMC\u00a0432<\/span> with a minimum grade of C).<\/p>

Attributes: <\/strong> Capstone Course, No Textbook Required<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0480\u00a0Special Topics<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Independent or group studies or projects under the direction of a faculty member. Includes regular meetings with the instructor. Projects may include mass communication research or group field projects.<\/p>

Attributes: <\/strong> No Textbook Required<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0481\u00a0Special Topics<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Independent or group studies or projects under the direction of a faculty member. Includes regular meetings with the instructor. Projects may include mass communication research or group field projects.<\/p>

Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0485\u00a0Independent Study<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0486\u00a0Independent Study<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0487\u00a0Independent Study<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0488\u00a0Independent Study<\/strong><\/span>1-4 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0490\u00a0Jrn & Mass Comm Internship I<\/strong><\/span>3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Supervised mass communications work as a professional journalist\/communicator for a media company, communications agency or communications division in an organization or business. Conference with internship coordinator for internship evaluation.<\/p>

Attributes: <\/strong> No Textbook Required, Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0491\u00a0Jrn & Mass Comm Intern II<\/strong><\/span>1-3 Credit hours <\/strong><\/span>\u00a0\u00a0<\/div>

Supervised mass communications work as a professional professional journalist\/communicator for a media company, communications agency or communications division in an organization or business. Conference with internship coordinator for internship evaluation.<\/p>

Attributes: <\/strong> No Textbook Required, Onsite Learning Experience<\/div>\n<\/div>
Grade Mode:<\/strong> Normal Grading Mode<\/div>\n<\/div><\/div><\/div>
JMC\u00a0499\u00a0Professional Portfolio<\/strong><\/span>1 Credit hour <\/strong><\/span>\u00a0\u00a0<\/div>

Students will assess their work and prepare artifacts for their professional portfolio and program review.<\/p>

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