{"id":175,"date":"2019-08-24T08:06:40","date_gmt":"2019-08-24T12:06:40","guid":{"rendered":"http:\/\/www.marshall.edu\/website\/?page_id=175"},"modified":"2026-03-02T14:02:41","modified_gmt":"2026-03-02T19:02:41","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.marshall.edu\/marsha\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\n\t\n<div\n\t\tclass=\"bg-red-600 py-8 mb-6 last:mb-0 first:mt-0 mt-6 first:mb-8\"\n>\n\t<div class=\"w-full xl:container mx-auto px-4\">\n\t\t<div class=\"bg-white flex flex-col lg:flex-row items-start py-6 px-6 ring-4 ring-white\/10 rounded\">\n\n\t\t\t\t\t\t\t<div class=\"flex items-start justify-between shrink-0 mr-2\">\n\t\t\t\t\t<div class=\"text-gray-600 leading-none mt-0.5\"><svg data-slot=\"icon\" class=\"w-6 h-6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M12 16v-4\"\/><path d=\"M12 8h.01\"\/><\/svg><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex-1 mt-4 lg:ml-6 lg:mt-0 py-0 pt-4 lg:py-0 lg:px-6 border-t lg:border-t-0 lg:border-l border-gray-900\/10 font-semibold text-gray-900 no-img flex flex-col items-start\">\n\t\t\t\t<div class=\"flex-1\">WordPress site administrators should <strong>never<\/strong> manually change the color, style, size, weight, or font of any text. All typography is controlled by the theme to ensure consistency across the university&#8217;s network of websites.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<p>The Marshall University website serves as a primary recruitment and communication tool. Copy on your site should be confident but friendly, direct but reassuring, and should reflect a sense of belonging. Use action-oriented language \u2014 words like <em>find<\/em>, <em>get<\/em>, <em>learn<\/em>, and <em>discover<\/em> encourage users to engage.<\/p>\n<p><strong>Do not modify typefaces or colors.<\/strong> These choices were made carefully to adapt Marshall&#8217;s established print guidelines for the web.<\/p>\n<p><strong>Do not justify text.<\/strong> Justified text creates uneven spacing between words that makes content harder to read. Keep all body text left-aligned.<\/p>\n<p><strong>Do not use all caps.<\/strong> Some theme components display text in all caps automatically \u2014 but content should always be entered in normal sentence or title case.<\/p>\n<h2>Headings and Page Structure<\/h2>\n<p>HTML provides six heading levels (h1\u2013h6). The theme handles the <strong>h1<\/strong> automatically using the page title \u2014 you should never add an h1 in your page content.<\/p>\n<p>The first heading level available to you in your content is <strong>Heading 2 (h2)<\/strong>. Use h2 for major section titles within a page. Any subsections within that section should use <strong>Heading 3 (h3)<\/strong>, and so on down the hierarchy.<\/p>\n<h3>Rules to Follow<\/h3>\n<ul>\n<li>Never skip heading levels \u2014 don&#8217;t jump from h2 directly to h4.<\/li>\n<li>Every heading should introduce content that follows it \u2014 don&#8217;t use a heading as a standalone decorative element.<\/li>\n<li>Heading tags should never be links.<\/li>\n<li>If you need to call attention to a single important sentence that stands alone, use the <a href=\"\/marsha\/docs\/alerts\/\">Alerts shortcode<\/a> instead of a heading.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Marshall University website serves as a primary recruitment and communication tool. Copy on your site should be confident but friendly, direct but reassuring, and should reflect a sense of belonging. Use action-oriented language \u2014 words like find, get, learn, and discover encourage users to engage. Do not modify typefaces or colors. These choices were<\/p>\n","protected":false},"author":203,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidebar-left.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-175","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/pages\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/users\/203"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":5,"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/pages\/175\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/pages\/175\/revisions\/847"}],"wp:attachment":[{"href":"https:\/\/www.marshall.edu\/marsha\/wp-json\/wp\/v2\/media?parent=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}