Research

Selected Publications


Dr. Jennifer Mak, PhD, CPRP, RFSA
Professor and Director of the Department of Sport, Tourism and Hospitality Management
Director of the Analytics Center for STHM
Director of the Sport Management Lab

E-mail: mak@marshall.edu

Mak, et al. (2019). A new inclusive physical activity for all: FunEball. Journal of Physical Education, Recreation & Dance, 90(3), 3-4.

Mak, et al. (2018). A Unified Gymnastics for All Fun Day as an inclusive event. Journal of Physical Education, Recreation & Dance, 89(8), 5-6.

Mak, et al.(2018). An Examination of Motivation and Identification of Football Fans. Journal of Applied Marketing Theory, 8(1), 21-27.

Mak, et al. (2018).The challenge of physical activity courses in Higher Education. Journal of Physical Education, Recreation & Dance, 89(6), 7-8.

Mak, et al. (2018). An Examination of Motivation and Identification of Football Fans. Journal of Applied Marketing Theory, 8(1), 21-27.

Mak, et al. (2017). The Key Characteristics of Necessity: Comparative studies between students and practitioners. DIAS Technology Review-The International Journal for Business & IT, 14(1), 53-56.

Mak, et al. (2017). Destination Image and Sports Tourists’ Consumption Patterns of Major Sports Events. Journal of Multidisciplinary Research, 9(3), 5-15.

Mak, et al. (2017). Relationship among gender, athletic involvement, student organization involvement and leadership. Women in Sport and Physical Activity Journal, 25(2), 89-95.

Mak, et al. (2017). The “Internationales Deutsches Turnfest Berlin 2017” as an event to promote physical literacy. Journal of Physical Education, Recreation & Dance, 88(8), 5-6

Mak, et al. (2017). In House versus Outsourcing: Effects of Service Quality and Consumer Satisfaction of Sport Centers. Journal of Applied Marketing Theory, 7(1), 80-90.

Mak, J. Y. (2017). Embracing young professionals: The key to future success. Journal of Physical Education, Recreation & Dance, 88(5), 5-6.

Mak, et al. (2017). Comments from the JOPERD Editorial Board. Journal of Physical Education, Recreation & Dance, 88(1), 5.

Mak, et al. (2016). Validation of the Olympic Games Attitude Scale (OGAS): Evidence from exploratory and confirmatory factor analyses. Measurement in Physical Education and Exercise Science, 20(2), 99-111.

Mak, et al. (2015). Examining the relationship between star player characteristics and brand equity in professional sport teams. Marketing Management Journal, 25(2), 88-106

Mak, et al. (2012). Factors influencing men’s basketball season ticket purchase. Kentucky Association of Health, Physical Education, Recreation and Dance, 49(2), 32-40.

Mak, et al. (2011). The five-factor consumer behavior model for intercollegiate football tickets consumption, Journal of Applied Marketing Theory, 2(2), 46-55.

Mak, et al. (2011). Leisure and recreation service quality of the Chinese YMCA of Hong Kong. Journal of Applied Marketing Theory, 2(1), 26-41

Mak, et al. (2011). A case study: Participation motives of strength and conditioning training for college students. Asian Journal of Physical Education and Recreation, 17(1), 58-64.

Mak, et al. (2011). Consumer satisfaction and service quality for a resort. Applied Research in Recreation Annual Journal, 1, 55-68.

Mak, et al.  (2010). Collegiate basketball season-ticket holders’ purchasing motivation and interests, Journal of Applied Marketing Theory, 1(2), 1-7.

Mak, et al. (2009). The relationships among gender, work experience, and leadership experience in transformational leadership. Midwestern Business & Economic Review, 43(1), 5-10.

Mak, et al. (2008). Examining sport management programs in the United States. Sports Management Review, 11(1), 71-91

Mak, et al.  (2008). Physical activity participation and perceived physical competence of children in Hong Kong, Journal of Bio-Education, 3(1), 31-34.

Mak, et al.  (2007). Sports spectator behavior for collegiate women’s basketball. Journal of Contemporary Athletics, 2(4), 357-368.

Mak, et al.  (2007). Factors that influence the academic performance of NCAA Division I athletes. The Sport Management and Related Topics (SMART) Journal, 4(1). 59-82

Mak, J. Y.  (2006). The impact of Title IX on athletics development in the United States. Journal of Physical Education and Recreation (Hong Kong), 12(1), 34-38.

Mak, et al. (2004). Using the Theory of Planned Behavior to predict leisure educators’ intentions to use instructional technology, Leisure/Loisir, 28(3/4), 307-328.

Mak, J. Y.  (2000). An overview of recreation and parks professional preparation program in higher education. Journal of Physical Education and Recreation (Hong Kong), 6(1), 30-38.

Mak, et al.  (1999). A statistical profile of doctoral students in recreation, park, tourism, and leisure studies in the United States. Schole, 14, 105-122.

Mak, J. Y.  (1998). Expectations of job responsibilities of recreation and sports managers. Journal of Physical Education and Recreation (Hong Kong), 4(2), 50-55.