Research

Selected Publications


Jennifer_MakDr. Jennifer Mak, PhD, CPRP
Professor & Director of Sport Administration
Director of Sport Management LabMak, et al.
E-mail: mak@marshall.edu

Mak, et al. (in press). The Challenge of Physical Activity Courses in Higher Education. Journal of Physical Education, Recreation & Dance, 89.

Mak, et al. (2018). An Examination of Motivation and Identification of Football Fans. Journal of Applied Marketing Theory, 8(1), 21-27.

Mak, et al. (2017). The Key Characteristics of Necessity: Comparative studies between students and practitioners. DIAS Technology Review-The International Journal for Business & IT, 14(1), 53-56.

Mak, et al. (2017). Destination Image and Sports Tourists’ Consumption Patterns of Major Sports Events. Journal of Multidisciplinary Research, 9(3), 5-15.

Mak, et al. (2017). Relationship among gender, athletic involvement, student organization involvement and leadership. Women in Sport and Physical Activity Journal, 25(2), 89-95.

Mak, et al. (2017). The “Internationales Deutsches Turnfest Berlin 2017” as an event to promote physical literacy. Journal of Physical Education, Recreation & Dance, 88(8), 5-6

Mak, et al. (2017). In House versus Outsourcing: Effects of Service Quality and Consumer Satisfaction of Sport Centers. Journal of Applied Marketing Theory, 7(1), 80-90.

Mak, J. Y. (2017). Embracing young professionals: The key to future success. Journal of Physical Education, Recreation & Dance, 88(5), 5-6.

Mak, et al. (2017). Comments from the JOPERD Editorial Board. Journal of Physical Education, Recreation & Dance, 88(1), 5.

Mak, et al. (2016). Validation of the Olympic Games Attitude Scale (OGAS): Evidence from exploratory and confirmatory factor analyses. Measurement in Physical Education and Exercise Science, 20(2), 99-111.

Mak, et al. (2015). Examining the relationship between star player characteristics and brand equity in professional sport teams. Marketing Management Journal, 25(2), 88-106

Mak, et al. (2012). Factors influencing men’s basketball season ticket purchase. Kentucky Association of Health, Physical Education, Recreation and Dance, 49(2), 32-40.

Mak, et al. (2011). The five-factor consumer behavior model for intercollegiate football tickets consumption, Journal of Applied Marketing Theory, 2(2), 46-55.

Mak, et al. (2011). Leisure and recreation service quality of the Chinese YMCA of Hong Kong. Journal of Applied Marketing Theory, 2(1), 26-41

Mak, et al. (2011). A case study: Participation motives of strength and conditioning training for college students. Asian Journal of Physical Education and Recreation, 17(1), 58-64.

Mak, et al. (2011). Consumer satisfaction and service quality for a resort. Applied Research in Recreation Annual Journal, 1, 55-68.

Mak, et al.  (2010). Collegiate basketball season-ticket holders’ purchasing motivation and interests, Journal of Applied Marketing Theory, 1(2), 1-7.

Mak, et al. (2009). The relationships among gender, work experience, and leadership experience in transformational leadership. Midwestern Business & Economic Review, 43(1), 5-10.

Mak, et al. (2008). Examining sport management programs in the United States. Sports Management Review, 11(1), 71-91

Mak, et al.  (2008). Physical activity participation and perceived physical competence of children in Hong Kong, Journal of Bio-Education, 3(1), 31-34.

Mak, et al.  (2007). Sports spectator behavior for collegiate women’s basketball. Journal of Contemporary Athletics, 2(4), 357-368.

Mak, et al.  (2007). Factors that influence the academic performance of NCAA Division I athletes. The Sport Management and Related Topics (SMART) Journal, 4(1). 59-82

Mak, J. Y.  (2006). The impact of Title IX on athletics development in the United States. Journal of Physical Education and Recreation (Hong Kong), 12(1), 34-38.

Mak, et al. (2004). Using the Theory of Planned Behavior to predict leisure educators’ intentions to use instructional technology, Leisure/Loisir, 28(3/4), 307-328.

Mak, J. Y.  (2000). An overview of recreation and parks professional preparation program in higher education. Journal of Physical Education and Recreation (Hong Kong), 6(1), 30-38.

Mak, et al.  (1999). A statistical profile of doctoral students in recreation, park, tourism, and leisure studies in the United States. Schole, 14, 105-122.

Mak, J. Y.  (1998). Expectations of job responsibilities of recreation and sports managers. Journal of Physical Education and Recreation (Hong Kong), 4(2), 50-55.


Wanyong Choi[1]Wanyong Choi
Assistant Professor of Sport Management 
Phone: (304) 696-2937
Email: choiw@marshall.edu

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