Hayes said the new partnership will “allow the alumni association and Huntington Bank to collaborate and build our respective organizations, leveraging the mutual relationships we have in the community.”
Tom Bailey, community president of Huntington Bank, said. “I am thrilled having the opportunity to partner with the Marshall University Alumni Association.”
The new partnership is part of an affinity marketing strategy undertaken by the Office of Alumni Relations as it pursues lifelong, mutually beneficial relationships among all constituent groups and organizations resulting in optimal levels of engagement and philanthropic support for the university, Hayes said.
Dr. Ron Area, CEO of the MU Foundation, said the Foundation is pleased to have Huntington Bank as a new partner. “Their willingness to help us in supporting alumni events and activities adds significant value to our alumni programming,” Area said. “I am sure that the visibility that Huntington Bank will receive will be a catalyst for others in the corporate and business community to follow.”