The Robert C. Byrd Institute (RCBI) is partnering with Ohio University’s LIGHTS Regional Innovation Network to offer two free workshops to help small business owners and entrepreneurs understand how to use value proposition and business models to develop their ideas, products and services.
The Small Business IDEAation Workshop will take place Wednesday, Aug. 21, from 1 to 4 p.m. Instructors from the LIGHTS Network will provide a hands-on introduction to the Strategyzer Value Proposition Canvas. Participants will learn how to use the canvas to help them clearly explain their ideas, critically assess how their ideas create value for their customers and assess their competition. Participants may register for this workshop at www.rcbi.org/go/IDEAation.
The following week, on Wednesday, Aug. 28, from 1 to 4 p.m., the Small Business VALIDation Workshop will walk participants through the Strategyzer Business Model Canvas. The instructor will help participants take the information they learned from the previous week’s value proposition workshop and develop a strategy to deliver their products or services. The workshop will help participants map out their ideas, uncover opportunities and differentiate themselves from their competition. Participants may register for this workshop at www.rcbi.org/go/VALIDation.
Both workshops will be at RCBI Huntington (1050 Fourth Avenue). Lunch will be provided.