FOR IMMEDIATE RELEASE
Friday, Oct. 2, 2009
Contact:
Dave Wellman, Director
of Communications,
304-696-7153
Marshall to launch Text-2-Give Program this weekend
HUNTINGTON, W.Va. – The Marshall University Office of Development is launching a Text-2-Give Program to coincide with homecoming weekend, Rebecca McPhail-Samples, assistant vice president for development, announced today.
The campaign features two elements, which are:
A general campaign that will be highlighted during a promotion at Marshall’s homecoming football game Saturday with East Carolina University, which begins at noon at Joan C. Edwards Stadium. This will serve as the official launch of the public portion of the text campaign. Fans will be encouraged to text the word LEARN to 40579 to give $5 in support of Marshall University’s General Scholarship Fund. Fans can text a contribution up to five times and the tax-deductible gift will appear on their mobile phone bill. Standard text messaging rates apply.
A student campaign will run from Oct. 3 to Oct. 31 and feature competition between class years. Freshmen, sophomores, juniors and seniors will be encouraged to text the keyword for their class to 40579 during the month of October. The winning class will then choose one of three projects to which the funds can be directed. The three projects up for vote by the winning class are the Memorial Fountain Maintenance Fund, the General Scholarship Fund or the campus’s Be Marshall Green initiative.
“We are excited about the prospect of introducing a new way to give to the Marshall community,” said McPhail-Samples. “We are also thrilled to give students the opportunity to get involved. Not only do our students have the opportunity to support the university, but the class who records the most contributions will also get to choose one of the three projects the funds will support.”
A Lewis College of Business Marketing and Promotions class is helping with the student campaign. For more information contact McPhail-Samples at 304-696-3292 or 304-767-5189.
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