W. Page Pitt School of Journalism and Mass Communications

 Journalism, reporting and mass communications are industries in flux. Technology has changed the way information and news stories are collected, written and disseminated. Innovations have revised, recharged and revitalized the media landscape, and students in the W. Page Pitt School of Journalism and Mass Communications are preparing to meet expanding new challenges and opportunities.

Industry Outlook

  • Did you know the communications industry is projected to be the eighth fastest-growing and fourth largest U.S. economic component by 2015?
  • Did you know the communications industry is projected to reach more than $1.4 trillion by 2015?
  • Did you know that segments such as consumer Internet and mobile services, public relations/marketing and broadcast television were expected to outperform gross domestic product performance in 2012?

From Veronis Suhler Stevenson Communications Industry Forecast

 

In Bland, D. (2013, Spring). Mass communications programs must better adapt to changing professional world. ASJMC Insights, p. 15.

 

Read about the coming golden age of mass communications. http://www.businessinsider.com/a-golden-age-for-journalism-2013-8

 

W. Page Pitt School of Journalism and Mass Communications Facts

 

Enrollment

Incoming freshmen may declare a major in one of the seven journalism and mass communications fields offered in the unit. Conditionally admitted students may not declare a major immediately and sometimes account for an influx of additional majors in the sophomore year.

 

2010 2011 2012 2013 2014*
Advertising 35  40  28  31 28
Broadcast Journalism 74   70  67  57 48
Online Journalism   8  12  13  18 23
Print Journalism 46  41  36  29 25
Public Relations 66  82  87  87 81
Radio/Television Production & Management 29  34  35  27 17
Sports Journalism   5  23  21  25 21
Undecided Journalism & Mass Communications 37  30  18  14 10
Graduate 30  26 22  19 13
Total 330 358 327 307 266

 

* Complete figures have not yet been calculated for fall 2014.

Unit Retention Rates

Retention rates are a reflection of student persistence in a program. The W. Page Pitt School of Journalism and Mass Communications rates are calculated regularly through Institutional Research. The school’s retention rates consistently rank among the top in the university, and they are often the highest in the institution.

Retained . . .
Entering cohort to second year to third year to fourth year
2005 72.6% 69.95 57.5%
2006 80.0% 77.1% 68.8%
2007 75.0% 60.5% 60.9%
2008 76.1% 62.7% 61.2%
2009 81.7% 73.2% 73.0%
2010 70.3% 65.6% 57.0%
2011 79.5% 76.2% **
2012 90.4% ** **
2013 ** ** **

 

** Data not yet available

 

Graduation rates

Students who accelerate their programs of study and those who transfer into the program after their freshman year may graduate in fewer than four years.

Graduated Graduated in . . .
Entering cohort < 4 years 4 years 5 years 6 years
2005 64% 5% 21% 21% 11%
2006 66% 4% 24% 25%  9%
2007 56% 1% 29% 18%  8%
2008 51% 6% 18% 19% 8%
2009 56% 2% 28% 27% ***
2010   56%  7% 45% *** ***

 

*** A number of students who entered the program in 2008 or later may still be in the pipeline and making progress toward graduation. The percentages at this point are very likely incomplete and may increase as the remaining students in a cohort matriculate.

 

 

Graduation by major

Advertising Broadcasting Online Print PR RTV Sports*****
2006 10 10 1 11 16 9
2007 15 11 2 7 8 5
2008 8 12 1 13 15 5
2009 16 7 3 12 15 7
2010 13 8 1 6 20 6
2011 10 9 3 8 16 3
2012 8 8 2 5 7 3
2013 12 10 4 5 21 4 1
2014 8 13 4 2 32 4 1

 

*****The sports major launched in 2010.

Job Placement

Job placement is assessed through an annual survey of graduates immediately following matriculation conducted by the university Assessment Office, and through a periodic survey of graduates conducted by the School of Journalism and Mass Communications. The data reflect employment and plans for continuing education immediately upon graduation, and employment upon five years after graduation. On average, about one quarter of the school’s graduates continue employment in a job they originally had as an intern.

2010 2011 2012 2013 5 years
Response rate 70% 58% 39% 63%
Employed 25 % 10% 14% 32% 97%
Continuing education 44% 41% 36% 29%
Total 69% 52% 50% 62%

 

Scholarships available

The following scholarship opportunities are offered to declared majors through the W. Page Pitt School of Journalism and Mass Communications.

Tom D. Miller Scholarship Award for Excellence

Dorothy Goodman Scholarship

Dr. Charles G. Bailey Scholarship for SOJMC

W. Page Pitt Memorial

George R. Andrick-WSAZ-TV

Margie Crabtree Coltrane-Journalism

Estelle Margaret Belanger

James E. Casto Journalism Scholarship

Ezra Cochran Scholarship

Leah Hickman Memorial Scholarship

Ernie Salvatore Scholarship

Arnold-Turner Journalism Scholarship

West Virginia Advertising Federation

The data reported are generated by Marshall University’s Institutional Research and Planning office, by the Banner enrollment management system, by the Assessment Office and by the School of Journalism and Mass Communications.