W. Page Pitt School of Journalism and Mass Communications

 Journalism, reporting and mass communications are industries in flux. Technology has changed the way information and news stories are collected, written and disseminated. Innovations have revised, recharged and revitalized the media landscape, and students in the W. Page Pitt School of Journalism and Mass Communications are preparing to meet expanding new challenges and opportunities.

Industry Outlook

  • Did you know the communications industry is projected to be the eighth fastest-growing and fourth largest U.S. economic component by 2015?
  • Did you know the communications industry is projected to reach more than $1.4 trillion by 2015?
  • Did you know that segments such as consumer Internet and mobile services, public relations/marketing and broadcast television were expected to outperform gross domestic product performance in 2012?

From Veronis Suhler Stevenson Communications Industry Forecast

 

In Bland, D. (2013, Spring). Mass communications programs must better adapt to changing professional world. ASJMC Insights, p. 15.

 

Read about the coming golden age of mass communications. http://www.businessinsider.com/a-golden-age-for-journalism-2013-8

 

W. Page Pitt School of Journalism and Mass Communications Facts

 

Enrollment

Incoming freshmen may declare a major in one of the seven journalism and mass communications fields offered in the unit. Conditionally admitted students may not declare a major immediately and sometimes account for an influx of additional majors in the sophomore year.

 

2010

2011

2012

2013*

Advertising

35

 40

 28

 31

Broadcast Journalism

74

  70

 67

 57

Online Journalism

  8

 12

 13

 18

Print Journalism

46

 41

 36

 29

Public Relations

66

 82

 87

 87

Radio/Television Production & Management

29

 34

 35

 27

Sports Journalism

  5

 23

 21

 25

Undecided Journalism & Mass Communications

37

 30

 18

 14

Graduate

30

 26

22

 19

Total

330

358

327

307

 

* Complete figures have not yet been calculated for fall 2013.

Unit Retention Rates

Retention rates are a reflection of student persistence in a program. The W. Page Pitt School of Journalism and Mass Communications rates are calculated regularly through Institutional Research. The school’s retention rates consistently rank among the top in the university, and they are often the highest in the institution.

Retained . . .
Entering cohort to second year to third year to fourth year
2005

72.6%

69.95

57.5%

2006

80.0%

77.1%

68.8%

2007

75.0%

60.5%

60.9%

2008

76.1%

62.7%

61.2%

2009

81.7%

73.2%

**

2010

70.3%

**

**

2011

79.5%

**

**

2012

**

**

**

 

** Data not yet available

 

Graduation rates

Students who accelerate their programs of study and those who transfer into the program after their freshman year may graduate in fewer than four years.

Graduated Graduated in . . .
Entering cohort < 4 years

4 years

5 years

6 years

2005

64%

5%

21%

21%

11%

2006

66%

4%

24%

25%

 9%

2007

56%

1%

29%

18%

 8%

2008

41%

4%

18%

19%

***

2009

35%

4%

30%

***

***

2010

  7%

 7%

***

***

***

 

*** Data not yet available

 

Job Placement

Job placement is assessed through an annual survey of graduates immediately following matriculation conducted by the university Assessment Office, and through a periodic survey of graduates conducted by the School of Journalism and Mass Communications. The data reflect employment and plans for continuing education immediately upon graduation, and employment upon five years after graduation. On average, about one quarter of the school’s graduates continue employment in a job they originally had as an intern.

2010 2011 2012 2013 5 years
Response rate 70% 58% 395 63%
Employed 25 % 10% 14% 32% 97%
Continuing education 44% 41% 36% 29%
Total 69% 52% 50% 62%

 

Scholarship available

The following scholarship opportunities are offered to declared majors through the W. Page Pitt School of Journalism and Mass Communications.

Tom D. Miller Scholarship Award for Excellence

Dorothy Goodman Scholarship

Dr. Charles G. Bailey Scholarship for SOJMC

W. Page Pitt Memorial

George R. Andrick-WSAZ-TV

Margie Crabtree Coltrane-Journalism

Estelle Margaret Balenger

James E. Casto Journalism Scholarship

Ezra Cochran Scholarship;

Leah Hickman Memorial Scholarship

Ernie Salvatore Scholarship

Arnold-Turner Journalism Scholarship

The data reported are generated by Marshall University’s Institutional Research and Planning office, by the Banner enrollment management system, by the Assessment Office and by the School of Journalism and Mass Communications.