Facts and Stats

Careercast has been examining employment trends for 26 years. Its most recent report offered growth predictions in the top 200 fields. Many mass media related titles appeared in their results with starting salaries projected in the low to mid 40s.

http:// www.careercast.com/content/2016-jobs-rated-report-21-40

Job title Growth rate
Web developer +28
Technical writer +  8
Social media manager +  8
Multimedia artist +  6
Broadcast technician +  8
Market research analyst +20
Public relations analyst +  9
Advertising account executive +  7
Event coordinator +10
Photographer +  3

The Washington Post cited several mass communications fields among the 50 majors with the highest earnings with a number of job titles represented within broader fields. Similar to Careercast, The Washington Post indicated starting salaries in the low to mid 40s.

Field rankings
28 – Journalism
29 – Advertising
34 – Communications
39 – Public Relations
38 – Film Studies
Job titles within the fields
Graphic Designer, Web Designer, Art Manager, Video, Editor, Marketing Coordinator, Account Executive, Marketing Analyst, Reporter, Editor, Public Relations Coordinator, Account Executive, Marketing Analyst, Media Planner, Content Marketing Manager, Production Coordinator, Proposal Manager

 

Douglas-Gabriel, D. (2016, October 17). Want college to pay off? These are the 50 majors with the highest earnings.
The Washington Post.
Retrieved from https://www.washingtonpost.com/news/grade-point


W. Page Pitt School of Journalism and Mass Communications

The W. Page Pitt School of Journalism and Mass Communications is one of three schools operating within the College of Arts and Media. Students majoring in the school’s programs constitute 40% of the college’s enrollment. The school has been nationally accredited by the Accrediting Council for Education in Journalism and Mass Communications since 1976, and it was most recently reaccredited in 2015. Graduation and retention rates are posted in accordance with the ACEJMC public accountability requirements.

Unit Retention Rates

Retention rates are a reflection of student persistence in a program. The W. Page Pitt School of Journalism and Mass Communications rates are calculated regularly through Institutional Research. The school’s retention rates consistently rank among the top in the university.

Entering cohort Retained . . .
to second year to third year to fourth year
2005 72% 70% 58%
2006 80% 77% 69%
2007 75% 61% 61%
2008 76% 63% 61%
2009 82% 73% 73%
2010 70% 66% 57%
2011 80% 76% 72%
2012 90% 83% 80%
2013 85% 72% 64%
2014 82% 85% 87%
2015 86%  **  **
2016  ** ** **

** Data not yet available

Graduation rates

Students who accelerate their programs of study and those who transfer into the program after their freshman year may graduate in fewer than four years.

Entering cohort Graduated Graduated in . . .
< 4 years 4 years 5 years 6 years or +
2005 64% 6% 24% 22% 12%
2006 66% 3% 24% 25% 14%
2007 56% 1% 29% 18% 8%
2008 51% 6% 18% 19% 8%
2009 68% 2% 28% 27% 10%
2010 93% 10% 45% 22% 16%
2011 74% 8% 37% 22% 7%
2012*** 87% 10% 44% 33% to come
2013*** 57% 22% 35% to come to come
2014*** 15% 15% to come to come to come
2015*** 7% 7% to come to come to come

*** A number of students who entered the program in any given year may still be in the pipeline and making progress toward graduation. The completion percentages for five years for six or more years may increase as the remaining students in a cohort matriculate.

Job Placement

Job placement is assessed through an annual survey of graduates immediately following matriculation conducted by the university Assessment Office, and through a periodic survey of graduates conducted by the School of Journalism and Mass Communications. On average, about one quarter of the school’s graduates continue employment in a job they originally had as an intern while the remainder go on to other employment in the field, employment in other areas or continue their academic careers. Generally, about 30% of journalism and mass communications majors continue in master’s programs. In the most recent survey of alumni 75% reported full-time employment directly in the field or in a closely related field and 20% reported full-time employment in an unrelated field.

Scholarships available

The following scholarship opportunities are offered to declared majors through the W. Page Pitt School of Journalism and Mass Communications.

  • George R. Andrick-WSAZ-TV Scholarship
  • Arnold-Turner Journalism Scholarship
  • Dr. Charles G. Bailey Scholarship for SOJMC
  • Estelle Margaret Belanger Scholarship
  • James E. Casto Journalism Scholarship
  • Ezra Cochran Scholarship
  • Margie Crabtree Coltrane-Journalism Scholarship
  • George “Mickey” Curry Broadcast Scholarship
  • Dorothy Goodman Scholarship
  • Leah Hickman Memorial Scholarship
  • C. Bosworth Johnson Scholarship
  • Sarah Nott Memorial Scholarship
  • John D. Maurice Scholarship
  • Tom D. Miller Scholarship Award for Excellence
  • Jeff Nathan Scholarship
  • Manly Keith Ray Scholarship
  • George T. Rorrer Jr. Memorial Scholarship
  • Julia Sadd Scholarship in Journalism
  • Ernie Salvatore Scholarship
  • Juanita Carpenter Sammons Scholarship
  • Marvin L. Stone Memorial Journalism Scholarship
  • G. Terry Turner Scholarship
  • W. Page Pitt Memorial
  • West Virginia Advertising Federation

The data reported are generated by Marshall University’s Institutional Research and Planning office, by the Banner enrollment management system, by the Assessment Office and by the School of Journalism and Mass Communications.