We have five broad goals for our students during their tenure in the W. Page Pitt School of Journalism and Mass Communications and beyond. We call them the high five. They will learn a multitude of specific skills in their time with us targeted toward their particular majors that fold into these goals, but from an all-encompassing view every JMC graduate will be:
- a CREATOR of compelling and engaging content.
- a theoretical and research-based STRATEGIST.
- a LEGAL and ETHICAL PRACTITIONER.
- a GLOBALLY AWARE CITIZEN committed to diversity, inclusion, equity, representation and belonging in a socially just, multicultural and interconnected world.
- a CAREER-READY INNOVATOR with hands-on and job-world experiences who demonstrates the confidence, skill, adaptability, resourcefulness and passion to be employed in a mass communications field or chart their own path and is motivated to be a positive influence in the community in which they work.
The school offers a Bachelor of Arts degree in three majors that house seven emphases:
- Advertising/Public Relations
- Advertising emphasis
- Public Relations emphasis
- Broadcast emphasis
- Multimedia emphasis
- Sports emphasis
- Media studies/Production
- Radio/television production and management emphasis
- Video production
Professionally oriented courses and laboratory experiences are combined with extensive liberal arts preparation to provide students with the background necessary for employment in mass communications. The program is accredited by the Association for Education in Journalism and Mass Communications.