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iCenter

Fall 2026 Cohort

Headshot of Sonia Gonzels
AIxRX

AlxRX delivers energy and pre-workout drinks in a patented dual-chamber pouch that keeps powder and water apart until pressed, so the drink mixes exactly at the moment of use with no bottle and no cleanup. AlxRX sells to athletes, soldiers, and first responders, who carry the pouch in a gym bag or ruck and drink it on the spot, keeping their bottles and hydration bladders water-only. AlxRX launched in May 2026, selling direct-to-consumer at live UFC events and gym launches, and has undertaken four military field tests, with one bulk order to a military facility.

Sonia Gonzales, Founder & CEO | sonia@alxrx.com | alxrx.com  

Headshot of Andy Morrison
Business Up Hub

Business Up Hub launched BidCraft Tile, software that turns a tile contractor’s project estimate into a priced, signable proposal in minutes rather than hours. Then Biddy, their AI foreman, helps manage the full project from start to finish. Tile contractors and bathroom remodelers can bid on-site instead of rebuilding spreadsheets at 9 p.m. Business Up Hub has reached $302,718 in lifetime revenue with no outside capital.

Andy Morrison, Owner | andy@businessupai.com | bidcrafttile.com  

Headshot of Jordan Hallow
DirectBaseline

DirectBaseline accelerates patient recovery and improves long-term health outcomes by tracking everyday mobility and alerting clinicians to signs of setbacks between scheduled visits. DirectBaseline syncs data from common consumer smartwatches and phones (Apple Health, Garmin, Fitbit), qualifying clinics for Medicare Remote Therapeutic Monitoring (RTM) reimbursements without expensive medical hardware. DirectBaseline has deployed an interactive platform prototype and secured a signed clinical Letter of Intent (LOI) to initiate a pilot evaluation with a practicing specialist.

Jordan Hallow, Founder | jordan@directbaseline.com | directbaseline.com

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Philterd

Philterd provides data redaction software, hardware, and services spanning the full lifecycle of Personally Identifiable Information (PII) and Protected Health Information (PHI). Philterd helps customers in the healthcare, legal, and financial industries meet data privacy regulations while keeping sensitive data inside their own environments, with redaction they can measure and audit. Paying customers have run Philterd software for more than 26,000 hours on the AWS Marketplace, and hundreds of users download Philterd’s open-source projects each month.

Jeff Zemerick, Founder | jeff.zemerick@philterd.ai | philterd.ai