Hubspot executive chosen for Board of Governors

Kipp Bodnar, a Marshall University graduate, successful author and highly regarded chief marketing officer for HubSpot, has been appointed by Gov. Jim Justice to serve on the university’s Board of Governors.

Justice made the announcement last week.

Bodnar, who graduated from Marshall in 2004 with a degree in journalism, is an experienced digital marketer with a demonstrated track record of success in social media marketing, complimented by deep experience in business-to-business marketing.

Marshall President Brad D. Smith said Bodnar’s innovative approaches and proven expertise in modern marketing practices bring the perfect combination of skills and experiences to the boardroom to elevate Marshall’s marketing capability and propel the university forward in a digital world.

“Kipp Bodnar brings significant knowledge of digital marketing and leadership-at-scale that will amplify our brand and strengthen our execution in the next chapter of our journey,” said Smith. “I am eager to get Kipp engaged and benefit from his thought partnership for taking Marshall to the next level.”

Bodnar is a Williamstown, West Virginia, native and now makes his home in the Boston area with his family.

“As a graduate of Marshall University, I am so honored to have the opportunity to contribute to the next generation of Marshall’s evolution. I look forward to working with President Brad D. Smith on making Marshall the best it can be for its students, faculty and greater community,” he said.

Bodnar started his professional career as an intern at Charles Ryan Associates in West Virginia and has served in roles at several marketing firms. He joined HubSpot in 2010 as an inbound marketing specialist and excelled at every level, eventually being promoted to chief marketing officer.  While at Marshall, he was editor of the Parthenon and a member of the university’s chapter of Public Relations Society of America (PPRSA.)

“Our board and university will benefit tremendously from Kipp’s world-class skill set,” said Patrick Farrell, chairman of the board of governors. “His expertise in the field of digital marketing and his understanding of Marshall’s identity will help guide our work as we tackle the challenges facing higher education.”

Bodnar is expected to be sworn in at the next board meeting scheduled for Oct. 19.  He replaces Bill Noe, who stepped down from the board to serve as Marshall’s Chief Aviation Officer for the Division of Aviation.  Bodnar’s term ends June 20, 2023.