Hosted at Marshall’s iCenter, the gBETA Accelerator is a no-cost, seven-week program designed to help early-stage startups refine their business models, gain customer traction and prepare for future investment. Participants benefit from one-on-one coaching and direct access to gener8tor’s national network of experienced mentors, investors, and corporate partners.
“At Marshall, we believe in the power of people with big ideas and we’re proud to be a launchpad for entrepreneurs who are shaping the future of our state’s economy,” said Tricia Ball, executive director of the iCenter. “This cohort represents the purpose-driven founders and innovative ideas we aim to cultivate in West Virginia, and gener8tor has been an incredible partner, providing them with the relationships and resources they need to accelerate their success.”
Selected from a competitive applicant pool across West Virginia, the cohort reflects the growing strength of local innovation and its potential to scale nationally.
“Our mission at gener8tor is to be the best partner for a community to invest in its best and brightest,” said Eddie Olson, senior managing director at gener8tor. “Through this partnership with Marshall University, we’re doing just that—supporting founders whose ingenuity, drive, and entrepreneurial spirit shine in West Virginia and other overlooked regions across the country.
This future-focused program is made possible by the generous support of Huntington National Bank, a steadfast supporter of small businesses and regional growth.
“At Huntington, we know that small businesses are drivers of innovation, job creation and opportunities in every community throughout West Virginia,” said Chad Prather, regional president for The Huntington National Bank in West Virginia. “We’re proud to support this program because it aligns with our purpose: making people’s lives better, helping businesses thrive, and strengthening the communities we serve.”
The Summer 2025 cohort will conclude with a public Showcase Event on Thursday, August 7, 2025, at the Brad D. Smith Center for Business and Innovation, where each startup will pitch their company to investors, business leaders, and community stakeholders. Interested individuals may RSVP here for the event. More information on gBETA at Marshall’s iCenter is located here.
gBETA at Marshall’s iCenter – Summer 2025 Cohort
FarmerzTool Technology
FarmerzTool streamlines Livestock management for small and medium-sized farms through a comprehensive web and mobile application. FarmerzTool’s software transforms outdated, fragmented manual record-keeping into an automated, AI-backed digital tool that tracks each animal’s complete lifecycle data, performs consumption analysis, provides recommendations and calculates ROI per animal. FarmerzTool eliminates 30% of daily manual farm tasks while reducing manual data logging by 70%, through data-driven insights and automated reporting. Since its MVP launch in April, FarmerzTool has 20+ beta customers and estimates growing to 200+ by the end of 2025.
Founder and CEO: Tafara Ushendibaba | Email | website
get2there
get2there transforms how people navigate campuses, venues, and complexes with its smart, mobile-first interactive mapping platform — no downloads, no tech headaches. Visitors, guests and staff intuitively find their way with a quick scan or tap, while the facility benefits from a simple, no-code solution that just works. Since launching in February 2025, get2there has already gone live at a major entrepreneurship conference and secured a second pilot.
CEO: Terran Quinlan | Email | website
Monarch Learning Labs
Monarch Learning Labs helps medical device companies train users on complex technologies through an interactive, simulation-based digital learning platform. Organizations use Monarch to cut training costs, shorten time-to-proficiency and support successful technology adoption at scale – all within a flexible, web-based training environment. Since launching in 2025, Monarch Learning Labs has secured a global medtech leader as its first customer and closed a seed financing round. The company is now positioned for rapid growth within medtech and expansion into additional high-skill sectors.
CEO: Jeremy Kimmel | Email | website
Quest R&D
Quest R&D manufactures an aggregate gradation machine, which simplifies the process of construction material testing by combining drying, sieving and weighing into one fully-automated system. With minimal human input, the machine delivers fast, accurate results — saving time, reducing errors and improving consistency. The system also produces easy-to-read digital reports, making it simple to share results with project teams and meet industry standards and regulatory requirements. Shortly after inception, Quest R&D received endorsement from the Deputy Commissioner of Highways for the State of West Virginia.
Founder and CEO: Joey Crookshanks | Email | website
Stitch AI
Stitch AI orchestrates complex workflows for SMBs by reducing the friction of fragmented AI tools by coordinating tasks, surfacing context, and enabling smarter decisions in real time. Since launching in early 2025, Stitch AI is focused on enterprise productivity and operations across multiple industries, targeting their first pilot in Q3 2025.