Sport Management Faculty



Dr. Jennifer Y. Mak, PhD, CPRP
Professor and Director of the Department of Sport Management
Director of the Center for Sports Analytics
Director of the Sport Management Lab
Phone: 304-696-2927

Indiana University, Ph.D., 2000
Marshall University, MBA., 2005
Indiana University, M.S., 1998
Hong Kong Baptist University, BA (1st hons.), 1995

Dr. Jennifer Y. Mak, is a full professor and the Director of Department of Sport Management at Marshall University. Mak received her M.S. and Ph.D. from Indiana University, an MBA from Marshall University and B.A. (hons) with 1st honor from Hong Kong Baptist University. She has been at Marshall since August 2000. As a prolific researcher, Dr. Mak has over 50 refereed publications in highly respected and recognized journals and book chapters. She has delivered close to 100 scholarly keynote presentations around the world. Qualitatively, her research interests center on applied behavioral science with focuses in consumer behaviors, marketing management and organizational behavior in the sport and leisure industry. In addition to her scholarly activities, Dr. Mak has served as a reviewer and editorial board member in respected and recognized journals such as Journal of Applied Marketing Theory, International Journal of Sport Management and Marketing, Sport Management Education Journal, and Event Management: an International Journal, etc. In recognition of her scholarship and professional contributions, she has received a number of prestigious academic awards. Some of these awards include: the Marshall University Distinguished Artists & Scholars Award; the Best Paper Award from the Association of Marketing Theory and Practice; the Mabel Lee Award, which is awarded annually to the outstanding young professor in the nation by the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD); the Ray O. Duncan Award, which is the highest honor of the West Virginia Association for Health, Physical Education, Recreation and Dance in recognition of long and distinguished service to a leader who exemplifies the best in service, research, teaching and administration. In addition,Dr. Mak was recognized as an AAHPERD Research Consortium Fellow and the induction announcement was published in the Chronicle of Higher Education. Moreover, she was named as a University Fellow from Hong Kong Baptist University, an honor for which only limited internationally renowned scholars. In 2013, Dr. Mak was named the No. 1 leading contributor to Research Consortium in the discipline of Leisure and Recreation between 1992 – 2011, according to the Measurement in Physical Education and Exercise Science Journal.

Jungsu Ryu, Ph.D. 
Assistant Professor
Phone: 304-696-5693

Texas A&M University, Ph.D., 2017
Yonsei University, M.S., 2012
Yonsei University, B.S., 2008

Jungsu Ryu is an assistant professor in the Department of Sport Management at Marshall University. She received her Ph.D. in Recreation, Park and Tourism Sciences at Texas A&M University and B.S. and M.S. in Sport and Leisure Studies at Yonsei University. She has been teaching Sports in Society, Sport Tourism, Sport in Social Process and Seminar in Sports Management and Marketing etc. Her research interests lie in exploring the association between sport participation and quality of life. A series of studies that she conducted have focused on how sport activities can contribute to physical and mental health at an advanced age.


Lei Ouyang
Assistant Professor
Phone: 304-696-2937

University of Northern Colorado, Ph.D. Candidate, 2019
Delaware State University, M.S., 2012
Shandong University, B.S. in Sport Administration, 2009
Shandong University, B.S. in International Business, 2009

Professor Lei Ouyang is an Assistant Professor in the Department of Sport Management at Marshall University. His primary research interest is sport consumer behavior, focused on the socio-psychological variables that influence consumers’ decision-making process. This line of research has been extended to sport consumer’s pricing behavior. His research received prestigious awards for innovative research (e.g., Best paper award from 2017 Sport Marketing Association; 2017 NAKHE-Joanna Davenport Poster Presentation Prize for Doctoral Students). Through research collaboration with colleagues. Lei has published manuscripts in various peer-reviewed journals, including the Journal of Global Sport Management, Event Management, and ICHPER-SD Journal of Research. Lei’s work has been presented at various academic conferences, including the North American Society for Sport Management (NASSM), the Sport Marketing Association (SMA), and the American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD). Currently, Lei is completing his Ph.D. in Sport Administration from the University of Northern Colorado.


Dr. Seong-Ik Baek, PhD
Clinical Assistant Professor 

Myong Ji University, Ph.D., 2007
Brooklyn College(CUNY), M.S., 2004
Myong Ji University, B.S., 1998


Dr. Baek has joined the Department of Sport Management in Fall 2017 as a clinical assistant professor. His main duties are to serve as a liaison and recruiter between South Korea and the Department of Sport Management. He also served as the Korea Internship Coordinator.  Dr. Baek received his B.S. in Physical Education at Myong Ji University and a M.S in Sport Management at CUNY Brooklyn College. In addition, he received his PhD in Sport Management from Myong Ji University in South Korea. He has worked as an instructor for the 2018 Pyong Chang Winter Olympic and Paralympic safety education, and served as a committee member for the Korea Ski Instructor Association. In addition, he is the supervisor of Yong Pyong Snowboard School and a chief official instructor of the Korea Red Cross for lifeguard and first aid education.