Sport Management Faculty



Dr. Jennifer Y. Mak, PhD, CPRP
Professor and Director of Department of Sport Management
Director of Sport Management Lab
Phone: (304) 696-2927

Indiana University, Ph.D., 2000
Marshall University, MBA., 2005
Indiana University, M.S., 1998
Hong Kong Baptist University, BA (1st hons.), 1995

Dr. Jennifer Y. Mak, is a full professor and the Director of Department of Sport Management at Marshall University. Mak received her M.S. and Ph.D. from Indiana University, an MBA from Marshall University and B.A. (hons) with 1st honor from Hong Kong Baptist University. She has been at Marshall since August 2000. As a prolific researcher, Dr. Mak has over 50 refereed publications in highly respected and recognized journals and book chapters. She has delivered close to 100 scholarly keynote presentations around the world. Qualitatively, her research interests center on applied behavioral science with focuses in consumer behaviors, marketing management and organizational behavior in the sport and leisure industry. In addition to her scholarly activities, Dr. Mak has served as a reviewer and editorial board member in respected and recognized journals such as Journal of Applied Marketing Theory, International Journal of Sport Management and Marketing, Sport Management Education Journal, and Event Management: an International Journal, etc. In recognition of her scholarship and professional contributions, she has received a number of prestigious academic awards. Some of these awards include: the Marshall University Distinguished Artists & Scholars Award; the Best Paper Award from the Association of Marketing Theory and Practice; the Mabel Lee Award, which is awarded annually to the outstanding young professor in the nation by the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD); the Ray O. Duncan Award, which is the highest honor of the West Virginia Association for Health, Physical Education, Recreation and Dance in recognition of long and distinguished service to a leader who exemplifies the best in service, research, teaching and administration. In addition,Dr. Mak was recognized as an AAHPERD Research Consortium Fellow and the induction announcement was published in the Chronicle of Higher Education. Moreover, she was named as a University Fellow from Hong Kong Baptist University, an honor for which only limited internationally renowned scholars. In 2013, Dr. Mak was named the No. 1 leading contributor to Research Consortium in the discipline of Leisure and Recreation between 1992 – 2011, according to the Measurement in Physical Education and Exercise Science Journal.

Dr. Wanyong Choi, PhD
Assistant Professor and Undergraduate Program Coordinator
Director of Sport Data Analysis Center 
Phone: (304) 696-2937

Indiana University, Ph.D., 2016
Indiana University, M.S., 2011
Myong Ji University, M.R.A., 2009
Myong Ji University, B.S., 2004

Since August 2015, Dr. Wanyong Choi has served as an assistant professor within the Department of Sport Management and director of sport data analysis center (SDAC). Prior to his position at Marshall, Dr. Choi worked for six years as a Sports Data Analyst for the Korea Broadcasting System (KBS), Mun-hwa Broadcasting Corporation-Sports cable (MBC Sports Plus), and various mass media outlets in Korea. His job responsibilities included developing program for quantitative and qualitative analysis of the soccer, tennis, volleyball and Taekwondo matches through new technology applications. As a sports analyst, Dr. Choi mainly worked with media, coaches and players. Additionally, he participated in various research projects with the National Research Foundation of Korea (NRF) and Korea Institute of Sports Science (KISS) as an assistant researcher for construction of databases and the analysis of national elite players’ performance. Dr. Choi received his bachelor’s in physical education and his master’s in sports match data analysis from Myong Ji University in South Korea. In addition, he received his master’s in sport management and his doctoral degree in sport management from Indiana University Bloomington. Dr. Choi is conducting a Taekwondo match analysis project with the Sport Management Research Lab, SDAC, in the School of Kinesiology. His research interests include a focus on sport rules, the role of new technology for sponsorship and utilizing of various quantitative and qualitative match data in the sport management field.

Ms. Allison Fletcher, PhD Candidate
Assistant Professor 
Phone: (304) 696-5693

Indiana University, Ph.D. Candidate, 2017
East Tennessee State University, M.A., 2012
The University of Virginia’s College at Wise, BA, 2010

Ms. Allison Fletcher is a Leisure Behavior PhD Candidate from Indiana University-Bloomington with a minor in Law awarded by the Maurer School of Law. She earned her Bachelor of Arts in Sport Management from the University of Virginia’s College at Wise, and her Master of Arts in Sport Management from East Tennessee State University. Fletcher has more than 10 years of experience within the field of recreational aquatics as well as experience working within campus recreational sport and collegiate interscholastic sport. Her research is focused p


Dr. Seong-Ik Baek, PhD
Clinical Assistant Professor 

Myong Ji University, Ph.D., 2007
Brooklyn College(CUNY), M.S., 2004
Myong Ji University, B.S., 1998


Dr. Baek has joined the Department of Sport Management in Fall 2017 as a clinical assistant professor. His main duties are to serve as a liaison and recruiter between South Korea and the Department of Sport Management. He also served as the Korea Internship Coordinator.  Dr. Baek received his B.S. in Physical Education at Myong Ji University and a M.S in Sport Management at CUNY Brooklyn College. In addition, he received his PhD in Sport Management from Myong Ji University in South Korea. He has worked as an instructor for the 2018 Pyong Chang Winter Olympic and Paralympic safety education, and served as a committee member for the Korea Ski Instructor Association. In addition, he is the supervisor of Yong Pyong Snowboard School and a chief official instructor of the Korea Red Cross for lifeguard and first aid education.