Dr. Jennifer Y. Mak is a Professor and Director of Sports Business at Marshall University’s Lewis College of Business and Brad D. Smith Schools of Business. Dr. Mak joined Marshall University in August 2000. Dr. Mak received her M.S. and Ph.D. from Indiana University-Bloomington, an MBA from Marshall University, and B.A. (Hons) with 1st honor from Hong Kong Baptist University. Currently, Dr. Mak teaches courses to students in undergraduate, master, and doctoral business programs. As a prolific researcher, Dr. Mak has published over 50 refereed publications in highly respected and recognized journals and book chapters. In addition, she has delivered more than 100 scholarly presentations worldwide. Qualitatively, her research focuses on applied behavioral science, emphasizing consumer behavior, marketing management, leisure behavior, and organizational behavior. She has received several prestigious academic awards for her scholarship and professional contributions. Some of these awards include the Marshall University Distinguished Artists & Scholars Award; the Mabel Lee Award from SHAPE America; Ray O. Duncan Award, which is the highest honor of the SHAPEWV in recognition of long and distinguished service to a leader who exemplifies the best in service, research, teaching, and administration, and two Best Paper Awards at the Association for Marketing Theory and Practice and Atlantic Marketing Association conferences. Additionally, Dr. Mak was recognized as a SHAPE America Research Fellow, and the induction announcement was published in the Chronicle of Higher Education. In addition, she was appointed as a University Fellow from Hong Kong Baptist University, an honor that only internationally renowned scholars can enjoy.