The Division of Management, Marketing & MIS offers a Bachelor of Business Administration degree in Marketing.


Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.

The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.

Students who graduate with a B.B.A. in Marketing will develop the following skills:

  • Critical thinking skills
  • Oral and written communication skills
  • Selling skills – product, price, promotion and distribution tools
  • Market and distribution research
  • Quantitative and qualitative analysis of market data
  • Development, analysis, and modification of marketing plans and strategy
  • Foreign marketing environments
  • Consumer behavioral patterns
  • Research skills

Follow this link to see the Marketing Plan of Study

Opportunities & Careers

  • Marketing Director
  • Salesperson
  • Sales Manager
  • Promotion Manager
  • Account Executive
  • Branch Manager
  • Market Researcher
  • Buyer
  • Store Manager

Projected job market data for Market Research Analysts and Marketing Specialists:

Major Courses

  • MKT 231 – Principles of Selling
  • MKT 341 – Promotion Management
  • MKT 350 – Supply Chain Logistics
  • MKT 371 – International Marketing
  • MKT 437 – Consumer Behavior
  • MKT 442 – Marketing Research
  • MKT 465 – Marketing Management
  • Marketing Electives (12 hours)


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MKT, MIS, & ENT Contact Information

Dr. Elizabeth Alexander, Division Head
Division of Marketing, MIS, & ENT
Marshall University
Lewis College of Business
One John Marshall Drive
Huntington, WV 25755
Corbly Hall 421
Phone: 304-696-2664

LCOB Contact Info

Marshall University
Lewis College of Business
107 Corbly Hall