Marketing

Program Description

The Department of Marketing, Management Information Systems, and Entrepreneurship offers a Bachelor of Business Administration degree in Marketing.

Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.

The job of Marketing is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.

Students who graduate with a B.B.A. in Marketing will develop the following skills:

• Critical thinking skills
• Oral and written communication skills
• Selling skills – product, price, promotion and distribution tools
• Market and distribution research
• Quantitative and qualitative analysis of market data
• Development, analysis, and modification of marketing plans and strategy
• Foreign marketing environments
• Consumer behavioral patterns
• Research skills

Marketing Plan of Study

MKT, MIS, & ENT Contact Information

Dr. Elizabeth Alexander, Department Chair
Department of Marketing, MIS, & ENT
Marshall University
Lewis College of Business
One John Marshall Drive
Huntington, WV 25755
Office: SBUS 318
Phone: 304-696-2664
lcob@marshall.edu

Opportunities & Careers

• Marketing Director
• Salesperson
• Sales Manager
• Promotion Manager
• Account Executive
• Branch Manager
• Market Researcher
• Buyer
• Store Manager

Marketing student speaks about the program