Entrepreneurship

The Division of Management, Marketing & MIS offers a Bachelor of Business Administration degree in Entrepreneurship, as well as a minor in Entrepreneurship.  In addition, the Entrepreneurship program is structured to optionally allow double-major aspirants to concurrently satisfy two degree programs.

Entrepreneurship is an interdisciplinary program that incorporates the business disciplines of management, finance, accounting, economics, marketing, and legal environment and the various disciplines of science, engineering, and psychology.  Students benefit from the entrepreneurship major or minor through the utilization of multiple disciplines and approaches to creativity, innovation, opportunity recognition, risk management, sourcing capital, and preparing for succession and/or harvesting opportunities in an experiential and student-centered learning environment.

Accordingly, students will acquire the knowledge, skills, and experience necessary to prepare and launch a new venture, quickly integrate with an existing operation, and provide creative and innovative solutions and contributions as an entrepreneur or a corporate intrapreneur.

Students who graduate with a B.B.A. in Entrepreneurship will develop the following skills:

  • Analytical (critical-thinking) skills
  • Oral and written communication skills
  • Design-thinking problem identification and customer-driven innovation (empathy)
  • Lean start-up methodologies for rapid testing, collection, failure, and reassessment
  • Business model canvas start-up and launch methodologies for identifying and capitalizing on market opportunities
  • Quantitative and qualitative analysis of market data
  • Connecting design-thinking, lean start-up and business canvas model opportunity and launch methodologies to raising capital utilizing formalized business plan instruments
  • Consumer behavioral patterns
  • Research skills

Opportunities & Careers

  • Business Development and/or Planning
  • Business Management and/or Consultant
  • Human Resources
  • Retail Management and/or Consultant
  • Innovation/Design and/or Product Development
  • Marketing
  • Sales
  • Promotion
  • Realty
  • Travel & Hospitality

Core Major Courses (36 hours)

  • ENT 220 – Innovation and Creativity
  • ENT 350 – The Start-Up Experience
  • ENT 467 – Strategic Entrepreneurship
  • MGT 360 – Introduction to Entrepreneurship
  • Business Core (9 hours: LE 366; FIN 380 or 343; MKT 442)
  • Entrepreneurship + Management + Marketing Electives (15 hours)

Core Minor Courses (15 hours)

  • MGT 360 – Introduction to Entrepreneurship
  • MGT 461 – New Venture Dynamics
  • MKT 340 – Principles of Marketing
  • ACC 215/216 – Principles of Accounting I/II
  • Entrepreneurship + Management + Marketing Electives (3 hours)