Sports Business

Program Description

The Department of Marketing, MIS, and Entrepreneurship offers a Bachelor of Business Administration degree in Sports Business. Graduates of the program are prepared to become reflective, principled, knowledgeable, and creative employees who will succeed in the global sports business community in the 21st century. Sports are a major provider of high dollar entertainment which makes the industry very business oriented. Due to the economic size of the sports industry, the demand for higher educated sports managers is at an all-time high. According to the Occupational Outlook Handbook, Employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations.

The Sports Business major in the Lewis College of Business allows students exposure to modern methods of business communication, sports marketing, sports finance and economics, ethical and legal issues in sports business, event management and more. Students gain firsthand experience by completing internships within sports business settings. This allows students to network and obtain valuable experiences, giving them an advantage when entering the workforce.

Sports Business Plan of Study

Major Courses

  • STHM 250 – Introduction to Sport Management
  • STHM 380 – Sport Marketing
  • STHM 381 – Financing Sports
  • STHM 390 – Sport Management Pre-Internship or STHM 320 Sports & Campus Recreation Management
  • STHM 416 – Facility Design & Management
  • STHM 475 – Capstone Seminar

6 credit hours of other STHM classes not already required for the major. STHM 496 Olympic Games may not count towards a STHM elective.

STHM 496 – Olympic Games must be taken to meet the International Business Elective.

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LCOB Contact Info

Marshall University
Brad D. Smith Center for Business and Innovation, Suite 359
Phone: 304-696-2314

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