Biography
Kacee Craft is a dedicated marketing and business professional with a Bachelor’s degree in Marketing from Marshall University and minors in Entrepreneurship and Management. Over the past six years, she has developed a diverse background spanning business management, marketing strategy, financial operations and organizational leadership. Kacee’s career began supporting small businesses in Huntington, West Virginia, where she helped organizations strengthen their digital presence through website redesigns, branding, print materials and social media management. By implementing data-driven marketing strategies, Kacee successfully increased online engagement, growing Facebook audiences by more than 50% and doubling Instagram reach within a niche market.
Today, Kacee serves as a program manager for the Marshall University Institute for Cyber Security, where she oversees financial, administrative and operational functions supporting academic programs, research initiatives and institutional compliance. Kacee’s responsibilities include budget analysis, grant and purchasing oversight, procurement, personnel coordination, travel management and ensuring compliance with university and grant policies. Kacee collaborates closely with faculty, leadership and external partners to manage complex projects, support research operations and maintain efficient organizational processes while balancing multiple priorities in a fast-paced environment.
Prior to joining Marshall University, Kacee progressed from receptionist to office manager at The Salvation Army, where she strengthened skills in organizational management, customer service and team coordination. Across every role, Kacee has remained committed to continuous learning, process improvement and building meaningful relationships. Combining a strong foundation in marketing with expertise in business operations, financial management and strategic coordination, Kacee enjoys creating efficient systems, solving complex challenges and helping organizations achieve their goals through collaboration, innovation and thoughtful leadership.