Dr. Jerry Ross has been appointed as Marshall University’s new chief enrollment officer and vice president of enrollment management, starting from July 3.
Ross will lead and direct the university’s enrollment management efforts, which include student success, financial aid, admissions, and recruitment. His role will involve providing strategic guidance and leadership in these areas.
“We are thrilled to welcome such an accomplished leader to Marshall University, ” said Dr. Avi Mukherjee, provost and senior vice president for academic affairs. “The new appointee’s impressive background in enrollment management, online education, and student success makes him well-suited to achieve our strategic enrollment goals and attract and retain a diverse and talented student body.”
Ross has nearly 20 years of experience in enrollment management, having worked at various institutions such as Purdue University, Syracuse University, the University of Florida, West Virginia University, and Southern Miss. He currently serves as the associate vice president for enrollment management at California State University, Chico.
At CSU Chico, his leadership was instrumental in modernizing enrollment management and increasing enrollment while building strategic enrollment management plans. With a focus on improving each stage of the admission funnel, the appointee has achieved three straight admission cycles of increased new student enrollment and improved retention.
Ross expressed his enthusiasm for the opportunity to lead the university’s enrollment management efforts.
“I am excited to join the Marshall family and work with the talented team already in place,” Ross said. “I look forward to building on the university’s momentum and helping to ensure that we meet the higher education needs of West Virginia and beyond.”