Marshall University’s Collective 37 and Chamber of Commerce formalize partnership through signing event

The Huntington Regional Chamber of Commerce and Marshall University’s Collective 37, a student-led strategic communications agency, hosted an official signing event to commemorate their partnership on Friday, March 7, in the Drinko Library atrium at Marshall University. The collaboration offers opportunities for graphic design, advertising and public relations students to gain real-world experience while providing strategic communications support to local businesses in Cabell and Wayne counties.

Since late 2024, Collective 37 and the Chamber have worked together through the Chamber’s small business scholarship program made possible by Huntington Bank. Collective 37 has assisted the Chamber by leading advertising, public relations and graphic design efforts to support businesses and help build their brand.

Megan Archer, president and CEO of the Chamber, said it is exciting to partner with student leaders and solidify a partnership that will benefit businesses for years to come.

“We are thrilled to partner with Collective 37, a talented group of student professionals who are bringing fresh ideas and creative energy to our local business community,” Archer said. “This collaboration is a win-win—our small businesses gain valuable marketing and communications support, while the students gain hands-on experience that will prepare them for future success.” Archer said the Chamber is “always looking for innovative ways to support our members, and this partnership is a perfect example of how we can foster growth and opportunity together.”

Brooke Olivarri, co-director and co-founder of Collective 37, said she and her peers are passionate about harnessing the creativity and talent of emerging professionals to make a real impact. “This collaboration is an incredible opportunity for our students to apply fresh, strategic ideas— while supporting the growth of local businesses,” she said. “We’re excited to bridge the gap between student innovation and community success, creating meaningful work that benefits everyone involved.”

The partnership between the organizations has provided many opportunities for local businesses such as Blue Kangaroo Packoutz.

“Working with Collective 37 has been a great addition to our marketing strategy,” said Jesse Lewis, owner-operator of Blue Kangaroo Packoutz. “They are energetic and bring fresh ideas to the table. They have been able to increase our brand awareness in the community and showcase our customer testimonials.”

The signing event celebrated this partnership and all the work accomplished thus far by the students of Collective 37.