Brad D. Smith Schools of Business

Entrepreneurship

Program Description

The Department of Management, Marketing & MIS offers a Bachelor of Business Administration degree in Entrepreneurship, as well as a minor in Entrepreneurship.  In addition, the Entrepreneurship program is structured to optionally allow double-major aspirants to concurrently satisfy two degree programs.

Entrepreneurship is an interdisciplinary program that incorporates the business disciplines of management, finance, accounting, economics, marketing, and legal environment and the various disciplines of science, engineering, and psychology.  Students benefit from the entrepreneurship major or minor through the utilization of multiple disciplines and approaches to creativity, innovation, opportunity recognition, risk management, sourcing capital, and preparing for succession and/or harvesting opportunities in an experiential and student-centered learning environment.

Accordingly, students will acquire the knowledge, skills, and experience necessary to prepare and launch a new venture, quickly integrate with an existing operation, and provide creative and innovative solutions and contributions as an entrepreneur or a corporate intrapreneur.

MKT, MIS, & ENT Contact Information

Dr. Elizabeth Alexander, Department Chair
Department of Marketing, MIS, & ENT
Marshall University
Lewis College of Business
One John Marshall Drive
Huntington, WV 25755
Office: SBUS 318
Phone: 304-696-2664
lcob@marshall.edu

Students who graduate with a B.B.A. in Entrepreneurship will develop the following skills:

  • Analytical (critical-thinking) skills
  • Oral and written communication skills
  • Design-thinking problem identification and customer-driven innovation (empathy)
  • Lean start-up methodologies for rapid testing, collection, failure, and reassessment
  • Business model canvas start-up and launch methodologies for identifying and capitalizing on market opportunities
  • Quantitative and qualitative analysis of market data
  • Connecting design-thinking, lean start-up and business canvas model opportunity and launch methodologies to raising capital utilizing formalized business plan instruments
  • Consumer behavioral patterns
  • Research skills

Entrepreneurship Plan of Study

Opportunities & Careers

  • Business Development and/or Planning
  • Business Management and/or Consultant
  • Human Resources
  • Retail Management and/or Consultant
  • Innovation/Design and/or Product Development
  • Marketing
  • Sales
  • Promotion
  • Realty
  • Travel & Hospitality

Major Courses

  • ENT 220 – Innovation and Creativity
  • ENT 250 – Introduction to Entrepreneurship
  • ENT 320 – Marketing for Entrepreneurs
  • ENT 350 – The Start-Up Experience
  • ENT 410 – Corporate Intrapreneurships
  • ENT 467 – Strategic Entrepreneurship
  • LE 366 – Entrepreneurship Law & Ethics
  • MGT 461 – New Venture Dynamics