Though he spent most of his career with The Daily Independent (Ashland, Ky.), Paul Sierer began working for the Ironton Daily News before he graduated from Marshall. Later he joined the editorial staff of the Herald-Dispatch and then moved to Dayton, Ohio, and worked for The Dayton Daily News. Sierer moved to The Daily Independent as a news reporter and began moving through editorial positions. He made history in 1965 when he was the first non-family member named managing editor. In 1972 he took the position of executive editor and only months after was responsible for overseeing the editorial page. He continued as editor until his retirement in 1989. He won numerous awards from Kentucky Press Association and the Associated Press Managing Editors Certificate of Merit for Reporting. He was on the board of directors of the Kentucky Press Association, and, in 1974, he was the president of the Ohio Valley-Kanawha Chapter of the Society of Professional Journalists, Sigma Delta Chi. Sierer also was a World War II veteran.